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Appcharge is a global payment and commerce platform for mobile game publishers, headquartered in Tel Aviv, Israel, with offices in Helsinki, London, Seoul, California, Beijing, and Istanbul.[1] The company provides software and APIs that allow publishers to operate direct-to-consumer (DTC) storefronts and alternative in-app billing. Appcharge reports serving more than 150 games and processing in excess of US$1 billion in DTC transactions each year.[2]

History

Appcharge was founded in 2022 by Maor Sason and Roei Barassi. Sason previously sold the mobile gaming ad company Appush to Israeli software pioneer Magic Software Enterprise.[2]

Appcharge’s expansion in 2024 was supported by Creandum, Play Ventures, Bitkraft, Supercell, Glilot Capital Partners, IVP,[3] and other companies.[4][5][6][7]

In August 2025, Appcharge, which by then was employing over 100 people, raised $58 million in a Series B funding round led by IVP, with participation from Playrix, Smilegate Ventures, and all previous investors. This brought the total amount of Appcharge’s historical financial backing to $89 million.[8]

Overview

Appcharge develops software and infrastructure that allow mobile game publishers to operate direct-to-consumer (DTC) commerce outside traditional app-store billing systems. The platform includes tools for web-based storefronts and alternative billing for in-app purchase flows that bypass default payment providers.[9][10]

Following U.S. court rulings in May 2025 requiring Apple to permit external billing,[11] developers gained the ability to use third-party payments for iOS in-app transactions. After Google expanded support for third-party billing and external payment flows on Android, Appcharge introduced Android Payment Links, which mirrors this functionality for Android developers.[12] The company’s checkout SDK is also used by Android games distributed through sideloading or alternative app stores.

See also

References

  1. ^ Muhammad, Isa (January 14, 2026). “Appcharge expands to Türkiye with new office in Istanbul”. PocketGamer.biz. Retrieved April 26, 2026.
  2. ^ a b Lunden, Ingrid (November 25, 2024). “Appcharge raises $26M to help gaming apps cut out Apple and Google from virtual goods revenues”.
  3. ^ “Appcharge: Putting Power Back in the Hands of Game Developers”. IVP. August 13, 2025. Retrieved April 26, 2026.
  4. ^ “Mobile games D2C platform Appcharge nets $26 million Series A”. ctech. November 25, 2024.
  5. ^ Kaser, Rachel (November 25, 2024). “Appcharge raises $26M as studio demand for DTC platform increases”.
  6. ^ “Tech in Asia – Connecting Asia’s startup ecosystem”. www.techinasia.com.
  7. ^ Marketing, Mobile (November 26, 2024). “Appcharge raises $26M to transform mobile game monetisation”.
  8. ^ “Appcharge Raises $58 Million in Series B Round Led by IVP to Scale Top Direct-to-Consumer Platform for Mobile Games”. Yahoo! Finance. 13 August 2025. Retrieved 21 August 2025.
  9. ^ “Direct-to-consumer (DTC) Platform Appcharge Secures $26M”. GAM3S.GG.
  10. ^ “Overview”. Appcharge.
  11. ^ Scarcella, Mike (1 May 2025). “US judge rules Apple violated order to reform App Store”. Reuters. Retrieved 23 November 2025.
  12. ^ Muhammad, Isa (21 October 2025). “Appcharge unveils new Android Payment Links solution”. PocketGamer.biz. Retrieved 23 November 2025.