DYYD (106.3 FM), broadcasting as 106.3 Yes FM, is a radio station owned and operated by MBC Media Group through its licensee Cebu Broadcasting Company. Its studios and transmitter facilities are located at the 2nd floor, Sesyl Arcade, Hotel Palwa, Locsin St., Dumaguete. This station operates 24/7.[1][2][3]
History
DYYD was established in 1992 as Love Radio under the call letters DYMY. At that time, the station aired an easy listening format. In 1998, the station was rebranded as Yes FM and switched to a mass-based format. In 2000s, the station’s callsign was changed to DYYD. On May 1, 2017, the station rebranded as 106.3 Yes The Best, adopting the new slogan, “The Millennials’ Choice.” On February 5, 2024, it rebranded back as Yes FM, coninciding with the rebrand of its parent company to MBC Media Group a day later.
References
- ^ “Yes FM takes lead in latest survey”. Archived from the original on November 8, 2019. Retrieved November 8, 2019.
- ^ “Power 91 DYGB top radio station”. Archived from the original on March 10, 2017. Retrieved October 23, 2020.
- ^ Don’t miss the 6 Halloween 2015 Activities Here in Dumaguete City & Negros Oriental[permanent dead link]