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View from the Ivan Vazov National Theatre during Digitalk 2012.
Matt Mullenweg and Tony Conrad, founder of About.me, at Digitalk 2011.

Digitalk[1] (pronounced “digital kay”[2]) is an annual two-day technology conference organized by the Bulgarian business newspaper Capital weekly. Digitalk provides a place for discussion between creative professionals, investors, entrepreneurs, and marketing executives on the future of the web.[3][4] Speakers cover topics such as mobile marketing, online advertising, commerce, brand storytelling, and entrepreneurship.[5][6] The first conference was held at the Ivan Vazov National Theatre in Sofia, Bulgaria on September 26, 2011. Its topics addressed the influence of mobile technologies on business and society.[7] Past speakers include Matt Mullenweg, Horace Dediu, Felix Salmon, James McKelvey, Sasha Bezuhanova, and other.[8] The 2011 conference drew more than 700 people from all over Southeastern Europe.[9][10]

In 2011 the promotional campaign for Digitalk, created by Next-DC, won two golden awards at FARA, the Bulgarian fair for advertising agencies.[11][12]

The 2012 conference was held on October, 1.[13] Its three central topics were the rise of entrepreneurship in Southeast Europe, mobile commerce, and digital brand storytelling. Speakers included Tom Eslinger, worldwide digital creative director at Saatchi & Saatchi, Ben Barokas from Google, Prof. Paul Kewene-Hite, former evangelist at Apple, Edu Pou, creative director at Wieden+Kennedy Amsterdam, Miriam Healy from AKQA Berin, Jon Bradford, managing director at Springboard, Dieter Kopitzki, head of digital marketing at Audi, Jay Basnight, head of digital strategy at Puma, etc.[14]

Next edition of Digitalk is scheduled for June 3, 2013.[needs update] It will be focused only on topics related to technology startups. The conference would be structured in three keynotes each covering the tree stages in the development of a startup – Early stage, Later stage, and Exit.

References

  1. ^ “Official website”. Archived from the original on 2012-10-19.
  2. ^ “#DigitalK2019 Official Aftermovie_NEW”. YouTube. September 15, 2020. Retrieved 2 October 2022.
  3. ^ “Building a Startup Ecosystem = Facilitating Failure”. Retrieved 2012-01-22.{{cite web}}: CS1 maint: deprecated archival service (link)
  4. ^ “Where to next”. 29 September 2011.
  5. ^ “DIGITALK: Traveling without moving?”.
  6. ^ “Notes on Groupon”. Reuters. Archived from the original on 2011-09-29.
  7. ^ “VIVACOM Gives away a Smartphone for a TweetVIVACOM Gives away a Smartphone for a Tweet”.
  8. ^ “Digitalk 2011 speakers”. Archived from the original on 2011-12-30.
  9. ^ “Photos of Digitalk (Bulgarian)”.
  10. ^ “Lessons Learned For Balkan Startups: Scratch Your Itch and Go Social!”. Retrieved 2012-01-22.{{cite web}}: CS1 maint: deprecated archival service (link)
  11. ^ “DIGITALK campaign by Next-DC”.
  12. ^ “Review of DIGITALK campaign (Bulgarian)”.
  13. ^ “DigitalK 2012 announced (Bulgarian)”. Facebook.
  14. ^ “DigitalK 2012 first lecturers confirmed”. Archived from the original on 2012-10-19.