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Eric Alper (born 1970 in Toronto)[1] is a Canadian music journalist, blogger, and radio host. He was previously the director of media relations at eOne Music Canada in Toronto, Ontario.[1] Since 2016, Alper has run the music PR company That Eric Alper. He hosts That Eric Alper’s Show on SiriusXM.[1]

Career

From 1998 till 2016 Alper was the director of media relations for eOne Music Canada.[1][2]

He started his own PR company in 2016.[3] He has appeared as a music correspondent on numerous Canadian television and radio networks including CTV, CBC Radio 2, and SiriusXM.[4][3] He is well known for his activity on Twitter and was named on Billboard and the National Post‘s “Best on Twitter” lists.[5][6][1]

Personal

Eric Alper is the father of Hannah Alper, a Canadian activist, blogger, and motivational speaker.[7] Alper’s great-grandfather Louis Grossman opened Grossman’s Tavern in 1943, which was Toronto‘s first licensed blues bar.[8]

References

  1. ^ a b c d e Schonfeld, Zach (2021-06-28). “Eric Alper Is Just Asking Questions”. Billboard. Retrieved 2026-03-25.
  2. ^ Bethune, Aaron (2012-05-29). “Music Industry Publicist Eric Alper”. PlayItLoudMusic’s Blog. Retrieved 2026-03-25.
  3. ^ a b Limnios, Michael (2025-01-04). “Q&A with music writer and publicist Eric Alper, his encyclopedic knowledge has made him the go-to for music in Canada”. Blues.gr. Retrieved 2026-03-25.
  4. ^ “Eric Alper”. SiriusXM. Archived from the original on 2016-11-16.
  5. ^ Li, David (April 10, 2015). “Portfolio: Eric Alper, Music Enthusiast, Industry Insider, Social Media Guru”. GoodLife Magazine. Archived from the original on August 19, 2016.
  6. ^ “Throwback: Eric Alper, eOne Music Canada Director of Media Relations”. NXNE. February 13, 2014. Archived from the original on November 16, 2016.
  7. ^ “The Cool Dad – Eric Alper”. UrbanMoms. 2013-06-14. Retrieved 2026-03-25.
  8. ^ “Toronto Making Music History: Grossman’s Tavern -“. LemonWire. 2018-09-05. Retrieved 2026-03-25.