Evisu Jeans (エヴィスジーンズ) is a Japanese designer clothing company that specializes in producing denim wear. The brand was founded by Hidehiko Yamane in 1991 in Osaka. Its current headquarters are in Shijō, Osaka. They gained popularity in the early 2000s amongst celebrities and American rappers. [1]
The company name, originally Evis, was derived from the initial “L” of Levi’s[clarification needed] combined with the Japanese Ebisu (恵比寿), a god of fortune.[citation needed]
Production
The initial production line allowed about 14 pairs of jeans a day to be produced, with each of them having a seagull hand painted on them by Yamane himself.[citation needed] Ebisu is the name of the Japanese folk god of money who is usually portrayed with a fishing rod.
Legal issues
In March 2006, the company and Yamane were reported to Tokyo District Public Prosecutor’s Office with another firm on suspicion of tax evasion. Yamane and the two firms stood accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.[2]
Personnel changes
In 2009, Evisu was relaunched,[clarification needed] and Scott Morrison became CEO and creative director.[3][4][5] Yamane left the company in 2022, to launch his eponymous brand.[6]
Gallery
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The Japanese folk god Ebisu (恵比寿) is the namesake of the brand. -
Evisu shop in Sha Tin, Hong Kong -
Evisu shop in Kowloon Tong, Hong Kong -
Evisu shop in Dongguan
See also
References
- ^ “How Evisu Became Lil Uzi Vert and Travis Scott’s Favorite Premium Denim Brand”. Complex. August 17, 2020.
- ^ エヴィスジーンズ所得隠し、1億5000万脱税容疑 読売新聞 Archived 2006-07-17 at the Wayback Machine
- ^ “Interview with Scott Morrison of Evisu”. Hypebeast. March 30, 2010.
- ^ Moss, Jack (July 15, 2022). “Evisu comeback: Interview with CEO Scott Morrison”. Wallpaper*.
- ^ “Scott Morrison on Brand Evisu”. Bloomberg.
- ^ Zhang, Jing. “Why Evisu founder Hidehiko Yamane is having a comeback | Jing Daily”. jingdaily.com. Retrieved December 28, 2024.