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FM Ehime (エフエム愛媛) is an FM radio station in Ehime, Japan. The station is an affiliate of the Japan FM Network (JFN). It started broadcasting on February 1, 1982, becoming the fifth commercial FM station in Japan, the first since 1970 and the first located outside of a larger city.

The station is reportedly the largest FM station in Shikoku; as of the end of fiscal 2021, the station’s audience was estimated to be between 50,000 and 100,000 listeners.[2]

Capital composition

As of 2015:[3]

Capital Total number of shares Number of shareholders
500 million yen 1,000,000 shares 42
Shareholder Number of shares Percentage
Ehime Government 100,000 shares 10.00%
Ehime Broadcasting 100,000 shares 10.00%
Yomiuri Shimbun Osaka Headquarters 79,000 shares 7.90%
Junji Hino 65,500 shares 6.55%
Ehime Shimbun Printing Company 64,000 shares 6.40%
Fuji Media Holdings 53,000 shares 5.30%
Asahi Shimbun 50,000 shares 5.00%
Shiraichi Toitsu 48,000 shares 4.80%
Matsuyama City Government 40,000 shares 4.00%
Nankai Broadcasting 40,000 shares 4.00%
Nikkei, Inc. 40,000 shares 4.00%
Iyo Bank 40,000 shares 4.00%
Ehime Bank 40,000 shares 4.00%
National Mutual Insurance Federation of Agricultural Cooperatives (Ehime Headquarters) 40,000 shares 4.00%
Ehime Prefectural Credit Agricultural Cooperative Federation 40,000 shares 4.00%

History

FM Ehime was registered in 1981, a move that was seen with concern from Nankai Broadcasting, as it feared a loss of listeners owing to the station’s opening. On February 1, 1982, JOEU-FM started broadcasting on 79.9 in Matsuyama; up until April 9, it had set up its relay stations at Niihama, Yawatahama and Uwajima.[4]: 182 

On the week starting December 16, 2002, FM Ehime took part in a joint listener survey for the first time, which was shared by RNB and issued by Video Research.[4]: 283 

In June 2018, the company opened its online store, FM Marche, to sell products typical of the prefecture and Shikoku for a national audience, in order to boost revenue.[5]

References

  1. ^ “Members Directory 2019”. 日本民間放送連盟. Retrieved 2021-06-07.
  2. ^ “えひめのすごい社長図鑑”. Tateyoko Ehime (in Japanese). March 21, 2022.
  3. ^ 日本民間放送連盟 (2015-11-20). 日本民間放送年鑑2015. コーケン出版. p. 415.
  4. ^ a b 南海放送株式会社 (2005). 『夢にはじまる : 南海放送五十年史』. Ehime: 南海放送.NCID BA75035554(in Japanese)
  5. ^ “エフエム愛媛 通販サイト「FMマルシェ」 地域の課題解決型の商品開発 販路拡大で地元の魅力を届ける”. minpo.online (in Japanese).