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Flippa is an online marketplace for buying and selling digital assets and businesses, including Software as a Service (SaaS), eCommerce stores, and mobile applications, based in Melbourne, Australia, and Austin, Texas, United States,[1] Amsterdam, Netherlands, and Singapore, Singapore.[2] Flippa offers support from over 50 business brokers around the world.[3] The platform serves over 1.6 million registered users and facilitates transactions ranging from $10,000 to $30,000,000. It was founded in June 2009 by Mark Harbottle and Matt Mickiewicz.

History

Flippa was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace,[4] and was spun off as a separate website in June 2009.[5] By 2015, it had traded more than $140 million in websites, domains, SaaS businesses, content sites mobile apps, and other digital assets.[6]

In 2026, Flippa has reported trading hundreds-of-millions in digital assets.

The majority of Flippa’s revenue comes from selling online businesses including content sites, SaaS businesses, ecommerce businesses, apps, digital services, marketplaces and more.[1]

The most expensive sale to date was a portfolio of Singapore-based apps, which sold for US$35,000,000.[7][8] The most expensive domain name sold was planetrx.com, selling for US$1,200,000.[9][10]

Notable transactions

The majority of Flippa’s revenue is derived from the sale of online businesses.[11] Flippa’s largest sale to date, was a portfolio of Singapore-based apps for US$35,000,000.

Other notable websites and domains sold through Flippa have included Mark Zuckerberg‘s former website Facemash,[12][13] overnight success story shipyourenemiesglitter.com,[14][15] Retweet.com,[16][17] and AllAboutCookies.org.[18]

During the 2012 US presidential election, the domain name RomneyRyan.com was listed on Flippa.[19] It reached US$8,050 in bids, but did not sell.[20][21] It dropped in price the next year and was eventually sold through GoDaddy for US$235.00.[22]

In May 2015, Flippa bought Domain Holdings, a domain name brokerage firm based in Florida.[23]

On August 27, 2015, Potato Parcel was sold on Flippa for US$42,000.[24][25] A few months earlier, the viral website shipyourenemiesglitter.com from creator Matthew Carpentor sold for US$85,000.[26][25]

Fundraising

On September 20, 2021, Flippa announced a US$11,000,000 Series A capital raise led by Sydney-based venture capital firm OneVentures.[27]

On March 16, 2022, after acquiring Richard Patey’s Alts Cafe, Flippa announced the launch of ALTS by Flippa, an alternative asset investing newsletter and Discord community.[28] Written by Richard Patey, the newsletter shines light on “alternative investing opportunities, from online business to crypto & NFTs”.[29] As of November 2022, its Discord community boasts over 2000 members.[30]

On December 19, 2023, Flippa acquired BitsForDigits.com, a Berlin-based competitor founded by Laurits Just and Jan-Philipp Peters.[31] With the acquisition, Flippa announced that it would enable them to continue expanding their scope upwards for M&A deals in the 8-figure range, particularly in the SaaS category and European region.[32] BitsForDigits’ co-founder and CEO, Laurits Just, joined the company as an Entrepreneur-In-Residence to develop new business, including Flippa Invest.[33]

Technology and services

In 2025, Flippa transitioned toward an AI-first infrastructure with the launch of BrokerAI,[34] first launching with an off-market deal sourcing engine and AI Translations.[35] This suite of tools automates various phases of the M&A lifecycle, including:

  • Deal Intelligence: AI-powered buyer matching, demand forecasting, and automated buyer scoring.
  • Documentation: Automated P&L builders, Information Memorandum (IM) generation, and data room management.
  • Operations: Integrated verification, onboarding, and off-market deal sourcing.

The platform operates as a hybrid marketplace, combining self-service listing tools with a curated network of expert brokers who specialize in high-value digital assets, located.[36]

Historically Significant Sales

  • Facemash: Mark Zuckerberg’s former website.
  • Planetrx.com: Sold for $1.2 million.
  • ShipYourEnemiesGlitter.com: A viral website sold for $85,000 in 2015.
  • Potato Parcel: Sold for $42,000 following its appearance on Shark Tank.

Other notable sales include: Retweet.com, and AllAboutCookies.org.[37]

Recent High-Value Deals (2024–2026)

Recent data indicates a shift toward high-margin SaaS and diversified digital assets:[38]

  • B2B Education Community: Sold for $4.2 million (2025).
  • Premium Baby Fashion Brand: Sold for $3.32 million (2025).
  • Automotive eCommerce Store: Sold for $2.2 million (2025).
  • Google Ads Intelligence SaaS: Sold for $1.3 million (2024).
  • Android Gallery App: Seven-figure exit ($1.25 million).
  • AI EdTech App: Sold for $575,000 with over 2.5 million users (2025).

Business model

Flippa targets the “99% of businesses” often ignored by traditional investment banks and M&A firms, focusing on the $10K to $10M range. The ecosystem includes integrated legal services, insurance, and financing to support both first-time buyers and institutional investors. As of 2025, the platform reports approximately 400,000 weekly active buyers.[39]

References

  1. ^ a b “About Flippa”. Flippa. Retrieved February 6, 2014.
  2. ^ “Digital M&A grows up: Why 2025 marked a turning point for Asia’s online businesses – SG Economy”. December 29, 2025. Retrieved May 14, 2026.
  3. ^ “Business Brokers”. Flippa. Retrieved May 14, 2026.
  4. ^ “About Us”. SitePoint. Retrieved November 25, 2022.
  5. ^ Magain, Matthew (June 10, 2009). “Introducing Flippa: The New Place to Buy and Sell Web Sites”. SitePoint Blog. Retrieved November 25, 2022.
  6. ^ Bender, Adam (May 6, 2013). “Australian startup snapshot: Flippa”. TechWorld. Retrieved February 6, 2014.
  7. ^ Domingos, Manuela (April 22, 2022). “The Off-Market App Portfolio That Sold on Flippa for $35MM”. Flippa Blog. Retrieved March 18, 2023.
  8. ^ “CONFIDENTIAL – SaaS listed on Flippa”. Flippa. Retrieved March 18, 2023.
  9. ^ “planetrx.com – Website for sale”. Flippa. Retrieved March 15, 2015.
  10. ^ “Flippa sales”. DNPric.es. Retrieved March 15, 2015.
  11. ^ “Closed Deals”. Flippa. Retrieved May 14, 2026.
  12. ^ “FaceMash.com – Domain Name for sale”. Flippa. Retrieved March 15, 2015.
  13. ^ Indvik, Lauren (November 19, 2012). “Mark Zuckerberg’s College Website Sells for $30,000”. Mashable. Retrieved February 6, 2014.
  14. ^ “ShipYourEnemiesGlitter.com has sold! – Apparently all that glitters IS gold. Get help finding other golden opportunities like this one on Flippa”. Flippa. Retrieved March 15, 2015.
  15. ^ Kenn, Nick (January 17, 2015). “Shipyourenemiesglitter.com sells on Flippa”. TheGuardian.com. Retrieved January 17, 2015.
  16. ^ “retweet.com – Website for sale”. Flippa. Retrieved March 15, 2015.
  17. ^ Siegler, M.G. (February 17, 2010). “Retweet.com For Sale. Buy It And Risk A Lawsuit From Twitter”. Mashable. Retrieved February 6, 2014.
  18. ^ Goudswaard, Courtney (November 11, 2022). “From Cab Driver To Multi-Millionaire: How a NZ Retiree Sold His Site With 92% Profit Margin on Flippa”. Flippa Blog. Retrieved March 18, 2023.
  19. ^ “romneyryan.com – Domain Name for sale”. Flippa. Retrieved March 15, 2015.
  20. ^ “RomneyRyan.com Site Goes up for Auction”. Fox Business. August 17, 2013. Retrieved February 6, 2014.
  21. ^ “RomneyRyan.com Fails To Sell On Flippa.com”. The Domains. August 31, 2013. Retrieved February 6, 2014.
  22. ^ “romneyryan.com historic sales”. DNPric.es. Retrieved March 15, 2015.
  23. ^ “Hold onto Your Hats! Flippa Acquires Domain Holdings – Predicts $70 Million in Sales This Year”. www.dnjournal.com.
  24. ^ Volkman, Elliot (November 27, 2015). “Forget Holiday Cards, Send a Potato”. Tech Cocktail. Tech.Co. Retrieved August 11, 2016.
  25. ^ a b Whitten, Sarah (August 28, 2015). “Viral potato website goes on sale”. CNBC. CNBC LLC. Retrieved August 11, 2016.
  26. ^ Whitten, Sarah (August 19, 2015). “This guy makes $10,000 a month shipping potatoes”. CNBC. CNBC LLC. Retrieved August 11, 2016.
  27. ^ Tunnah, Christina (September 20, 2021). “Press Release: Flippa Raises US$11M Series A Capital”. Flippa Blog. Retrieved November 25, 2022.
  28. ^ “Flippa Launches “Alts” – A New Community for Alternative Asset Investors”. PR Newswire. March 16, 2022. Retrieved November 25, 2022.
  29. ^ “Alts by Flippa”. Flippa. Retrieved November 25, 2022.
  30. ^ Patey, Richard (November 23, 2022). “Alternative Asset Roundup (23rd Nov)”. ALTS by Flippa. Retrieved November 25, 2022.
  31. ^ “BitsForDigits 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook”. pitchbook.com. Retrieved July 10, 2025.
  32. ^ “Flippa’s Acquisition of BitsForDigits: Democratizing M&A in Europe – Flippa”. December 19, 2023. Retrieved July 10, 2025.
  33. ^ “Flippa Invest Launches: A New Era of Growth Capital for Digital Businesses – Flippa”. February 8, 2025. Retrieved July 10, 2025.
  34. ^ Flippa (March 16, 2026). The Exit Podcast: Flippa CEO on the Rise of Broker AI and the New AI M&A. Retrieved May 14, 2026 – via YouTube.
  35. ^ Turner, Callum (January 23, 2026). “How Flippa Is Removing the Language Barrier from Global Deal-Making”. TNW | Artificial-Intelligence. Retrieved May 14, 2026.
  36. ^ “Business Brokers”. Flippa. Retrieved May 14, 2026.
  37. ^ “From Cab Driver To Multi-Millionaire: How a NZ Retiree Sold His Site for $5.2M on Flippa – Flippa”. November 11, 2022. Retrieved May 14, 2026.
  38. ^ “Closed Deals”. Flippa. Retrieved May 14, 2026.
  39. ^ “Why Flippa”. Flippa. Retrieved May 14, 2026.