FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand. It is owned by Woolworths (New Zealand), the New Zealand division of the Australian Woolworths[1]
History
The franchise was established in 1995.[2]
By 2008, it had 15 stores but was yet to expand into Auckland.[3]
In 2023, Woolworths (New Zealand) began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034.[4]
In October 2025, FreshChoice joined the Everyday Rewards program.[5]
Operations
There are 74 FreshChoice stores across New Zealand, including 11 in Auckland.[6] The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths, one of New Zealand’s largest retail and distribution companies.[2]
References
- ^ “FreshChoice – local supermarkets”. freshchoice.co.nz. FreshChoice. Retrieved 10 November 2018.
- ^ a b “Supermarket franchise opportunities”. FreshChoice. Retrieved 23 December 2018.
- ^ “Store locations”. progressive.co.nz. Progressive Enterprises. Archived from the original on 14 October 2008.
- ^ “Enhancing Customers’ Shopping Experience”. Supermarket News. 13 November 2023. Retrieved 23 July 2025.
- ^ “Everyday Rewards at Fresh Choice”. FreshChoice. 13 October 2025. Retrieved 8 June 2026.
- ^ “Supermarkets”. FreshChoice. Retrieved 23 July 2025.
External links