Galaxy Unpacked is an annual event held by Samsung Electronics where it showcases new mobile devices for consumers, including smartphones, tablets, and wearables. It was first held as Samsung Mobile Unpacked in June 2009 at the CommunicAsia event at the Singapore Expo in Singapore. For successive releases, the event has frequently been held in Barcelona, New York City, and San Francisco and, as of 2015, has been branded under the Galaxy Unpacked moniker.
The event includes keynote presentations for product launches,[1] delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones.[2] Live broadcasts of Galaxy Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of “Over the Horizon”, and a repeated animation.[3] Only Samsung executives, members of the press, social media influencers, and select Samsung Care Ambassadors or Samsung Members Stars are invited to attend.
History
The first Galaxy Unpacked event was held on 15 June 2009 in Singapore. From 2010 through 2019, the locations of Unpacked were held from Barcelona, Spain, Berlin, Germany, San Diego, USA, London, United Kingdom, New York City, USA, and San Francisco, USA.
In August 2020, due to the COVID-19 pandemic, Samsung held their event virtually for the first time to launch its Galaxy Note 20 series of devices like the Galaxy Z Fold 2, and Galaxy Tab S7. It was broadcast live, yet without the attendance of an audience, from the company’s headquarters in Suwon, South Korea. The event garnered to over 56 million accumulated views.[4]
Samsung hosted the Galaxy Unpacked event in San Francisco, USA on February 1, 2023 returning to its previous format, inviting a live audience to attend.[5]
The Galaxy Unpacked for Samsung’s Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 series, and Galaxy Tab S9 series was held on July 26, 2023, at 12PM GMT (8PM KST) in Seoul, South Korea, where BTS member SUGA (Min Yoon-gi) made an appearance. His song Daechwita, released under his alternate pseudonym Agust D, was featured in the intro for the ceremony. This was the first Unpacked event to be held in Samsung’s home country with a live audience in attendance.[6]
The first Galaxy Unpacked for 2024 took place on January 17 at the SAP Center in San Jose, California, where Samsung announced their new generative Galaxy AI and the Galaxy S24 Series of mobile devices. They also officially introduced their Galaxy Ring device at the end of the event for a release date of July 2024. During the event, Pokimane made a special guest appearance showcasing AI features of the new phones.[7]
2 virtual events were held between September 2024, and October 2025.
List of Unpacked/Galaxy Unpacked Events
See also
References
- ^ “How Samsung Unpacked Engaged Viewers Live and Virtually”. www.eventmarketer.com. 16 July 2019. Retrieved 2021-04-20.
- ^ “StackPath”. www.bizbash.com. 29 August 2019. Retrieved 2021-04-20.
- ^ Samsung Mobile Unpacked 2015 event (Full Live Stream), 13 August 2015, retrieved 2022-04-05
- ^ August 2020, Balakumar K. 06 (6 August 2020). “Samsung Unpacked event had double the viewership of the Oscars”. TechRadar. Retrieved 2021-04-20.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ https://news.samsung.com/us/unpacked-sketch-galaxy-unpacked-2023
- ^ “[Galaxy Unpacked 2023] Inspired by You, Created for You: Samsung Unveils the Latest Era of Galaxy Innovation”. news.samsung.com. Retrieved 2024-03-21.
- ^ “[Galaxy Unpacked 2024] Highlights From Galaxy Unpacked: The Promise of a New Beginning With Galaxy AI”. news.samsung.com. Retrieved 2024-03-21.
- ^ “Samsung S8000 Jet and Samsung I8000 Omnia II unveiled”. GSMArena.com. Retrieved 2025-11-03.
- ^ “Samsung Jet makes global debut”. Philstar.com. 2009-07-04. Retrieved 2025-11-03.
- ^ German, Kent (2010-02-14). “Samsung Wave rolls in”. CNET. Retrieved 2025-11-03.
- ^ Meyer, David (2011-09-01). “Samsung launches Galaxy Note and Galaxy Tab 7.7”. The Guardian. ISSN 0261-3077. Retrieved 2025-11-03.
- ^ Ziegler, Chris (2012-05-03). “Samsung Galaxy S III announced: available in Europe May 29th, North America in June”. The Verge. Retrieved 2025-11-08.
- ^ “Samsung Galaxy Note 2 specs and features”. Android Authority. 2012-08-29. Retrieved 2025-11-08.
- ^ “Samsung Unveils 5-Inch Galaxy S4, Set for April Release Date”. PCMAG. 2013-03-14. Retrieved 2025-11-08.
- ^ “Introducing Samsung GALAXY Note 3, Design the Story of your Life”. Samsung Newsroom. 2013-09-04. Retrieved 2025-11-08.
- ^ “Galaxy S5 unveiled with fingerprint sensor, bigger screen”. CNET. 2014-02-24. Retrieved 2025-11-08.
- ^ “Samsung unveils Galaxy Note 4, Note Edge”. CNET. 2014-09-03. Retrieved 2025-11-08.
- ^ “Samsung S6 Edge with curved screen unveiled at MWC”. BBC News. 2015-03-01. Retrieved 2025-11-08.
- ^ “Galaxy S6 Edge+ announced: what you need to know”. Android Authority. 2015-08-13. Retrieved 2025-11-08.
- ^ “Samsung Introduces Galaxy S7 and Galaxy S7 edge, Center of the New Mobile World”. Samsung Newsroom (U.S.). 2016-02-21. Retrieved 2025-11-08.
- ^ Seifert, Dan (2016-08-02). “Samsung Galaxy Note 7 arrives August 19th with curved display, iris scanner”. The Verge. Retrieved 2025-11-08.
- ^ “Samsung Galaxy S8 launch date official: March 29 in New York”. CNET. 2017-02-27. Retrieved 2025-11-08.
- ^ “Everything you need to know about getting your hands on the new Samsung Galaxy Note 8”. The Independent. 2017-08-23. Retrieved 2025-11-08.
- ^ Nistor, Codrut (2018-01-10). “Samsung confirms Galaxy S9 launch date”. Notebookcheck. Retrieved 2025-11-08.
- ^ Welch, Chris (2018-08-09). “Samsung announces Galaxy Note 9 with 6.4-inch screen and a huge battery”. The Verge. Retrieved 2025-11-08.
- ^ Seifert, Dan (2019-02-20). “Samsung officially announces the Galaxy S10 and S10 Plus, starting at $899”. The Verge. Retrieved 2025-11-08.
- ^ Staff, Verge (2019-08-02). “Samsung Galaxy Note 10: all of the announcements from the Unpacked event”. The Verge. Retrieved 2025-11-08.
- ^ Haselton, Todd (2020-02-11). “Samsung just announced its new 5G Galaxy S20 Android phones”. CNBC. Retrieved 2025-11-08.
- ^ “Samsung’s Galaxy Note 20 is official: Release date, features, specs, and everything else you need to know”. ZDNET. 2020-08-05. Retrieved 2025-11-08.
- ^ “Introducing the Galaxy Z Fold2: Change the Shape of the Future”. Samsung Newsroom. 2020-09-01. Retrieved 2025-11-08.
- ^ Farooqui, Adnan (2020-09-23). “Official Samsung Galaxy S20 FE price and release date details”. SamMobile. Retrieved 2025-11-08.
- ^ Swider, Matt (2021-01-04). “Surprise! Samsung Galaxy S21 will launch January 14 – a month early”. TechRadar. Retrieved 2025-11-08.
- ^ “Samsung Galaxy A52 announced: Price, release date, specs and more”. Tech Advisor. 2021-03-17. Retrieved 2025-11-08.
- ^ “A New Way to PC: Introducing the Samsung Galaxy Book, Galaxy Book Pro, and Galaxy Book Pro 360”. Samsung Newsroom (Canada). 2021-04-28. Retrieved 2025-11-08.
- ^ Haselton, Todd (2021-08-11). “Samsung announces two new phones with folding screens”. CNBC. Retrieved 2025-11-08.
- ^ Kostadinov, Peter. “Samsung announces Galaxy Z Flip 3 Bespoke Edition: 49 new color combinations in tow”. PhoneArena. Archived from the original on 2025-05-22. Retrieved 2025-11-08.
- ^ “A Look Back at Galaxy Unpacked 2023: Unveiling the Latest Era of Samsung Galaxy Innovation”. Samsung Newsroom (U.S.). 2023-02-02. Retrieved 2025-11-09.
- ^ “Everything Announced at Samsung Unpacked: S24 Phones, Galaxy AI and One Surprise Reveal”. CNET. 2024-01-17. Retrieved 2025-11-09.
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