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For the Venezuelan footballer, see Héctor Rivas (footballer).

Hector Rivas is an American business executive and sports agent. He is best known for founding the online bookseller ThriftBooks,[1] EcoGoodz, as well as Disruptive Sports Agency.[2]

Early life

Rivas was born in the United States to Guatemalan immigrant parents.[1]

Career

In 2003, Rivas co-founded ThriftBooks,[1][3][4] an online retailer of used books based in Auburn, Washington, and served as the company’s chief executive for 10 years.[5][6][7][8] He helped develop ThriftBooks into one of the largest online sellers of used books in the United States by 2009.[1][9] The following year, in 2010, the company sold its 10 millionth book.[10]

Rivas was named a candidate and semi-finalist for the Ernst & Young Entrepreneur of the Year Award in the Pacific Northwest region in 2011.[11][12][13] ThriftBooks eventually secured major private equity backing and investment from KCB Management.[14]

In July 2020, Rivas partnered with sports agent Henry Organ[2][15] to co-found Disruptive Sports Agency.[16] Rivas focuses on business development at the agency and is also its primary funder.[17] The company specializes in helping minority athletes procure equity partnerships and create financial management strategies.[18][19]

Rivas, a certified NFLPA agent, and his agency represent athletes in both the National Football League (NFL) and the NCAA.[20] His agency Disruptive Sports regularly works in the Name, image, and likeness (NIL) area of college sports.[3][21][22] The agency has worked with New England Patriots wide receiver Kendrick Bourne and other athletes,[23][24][25] and signed collegiate athletes such as Ohio State tight end Gee Scott Jr.[26]

Starting in 2023, Rivas has taken part in NIL discussion panels at Seattle University.[27][28][29]

In 2024, Rivas represented former five-star recruit and Colorado Buffaloes cornerback Cormani McClain during his transfer to the Florida Gators.[30][31][32][33]

Based on his previous experiencing developing data analysis tools for ThriftBooks, Rivas established a software platform called Nukleus, which centralizes athlete data including statistics, contact information, and contract values into a single system that can be used by sports agents, athletic teams, universities, and players. Nukleus is partly designed to address fragmented information management in college athletics, where NIL deal terms are typically kept confidential and not subject to the standardized disclosure requirements that apply in professional leagues such as the NFL.[3]

Affiliations

Rivas serves on the board of directors for Latino Professionals, an organization focusing on Latino business leaders in the United States,[34] and is affiliated with the non-profit organization Wings of the Dawn.[35] Rivas has also collaborated with the Minority Business Accelerator & Pitch Fund (MBAPF) to support various business initiatives.[36]

Personal life

Rivas is married with four children.[1]

References

  1. ^ a b c d e “Thrift Books owners have bigger online plans”. Puget Sound Business Journal. 2006-06-28. Retrieved 2026-06-05.
  2. ^ a b Dugar, Michael-Shawn (2022-03-08). “What’s the NFL combine like for a rising agent? Meet Henry Organ, who’s ‘disruptive from a place of love’“. The Athletic. Retrieved 2026-06-05.
  3. ^ a b c “College Football Insiders Reveal Secret Economy of NIL”. Bloomberg. 2024-12-20. Retrieved 2026-06-05.
  4. ^ Hanrahan, Tim; Fry, Jason (2005-05-23), “Two Modest Proposals For New Email Battle”, The Wall Street Journal, retrieved 2026-06-05
  5. ^ Canadean (August 26, 2013). Thriftbooks, LLC – Company Capsule. ProQuest ABI Inform Trade & Industry. Available via KCLS Library.
  6. ^ Canadean (October 16 2013). Thriftbooks, LLC – Company Capsule. ProQuest ABI Inform Trade & Industry. Available via KCLS Library.
  7. ^ Canadean (December 9, 2013). Thriftbooks, LLC – Company Capsule. ProQuest ABI Inform Trade & Industry. Available via KCLS Library.
  8. ^ Canadean (January 16, 2014). Thriftbooks, LLC – Company Capsule. ProQuest ABI Inform Trade & Industry. Available via KCLS Library.
  9. ^ Skager, Shawn (2009-04-08). “Auburn-based Thrift Books leading the pack online”. Auburn Reporter. Retrieved 2026-06-05.
  10. ^ Klaas, Mark (2010-05-06). “Saigon Palace opens in Auburn; Thrift Books sells 10 millionth book”. Auburn Reporter. Retrieved 2026-06-05.
  11. ^ Imports, Archive (2011-04-06). “Ernst & Young Entrepreneur of the Year candidates”. HeraldNet.com. Retrieved 2026-06-05.
  12. ^ “Ernst & Young’s Northwest Entrepreneurs of the Year”. Seattle magazine. 2023-11-02. Retrieved 2026-06-05.
  13. ^ “Ernst & Young Entrepreneur Of The Year Award Semi-Finalists in the Pacific Northwest Announced”. Olmstead Williams Communications. 2011-04-06. Retrieved 2026-06-05.
  14. ^ “KCB Management Backs Thrift Books”. Venture Capital Journal. 2011-03-11. Retrieved 2026-06-05.
  15. ^ Maiocco, Matt (2022-02-23). “Bay Area agent Organ inspired to make change for minority athletes”. NBC Sports Bay Area & California. Retrieved 2026-06-05.
  16. ^ Carter, Corein (2022-07-25). “This Sports Agent Is Setting A New Standard With His Agency Disruptive Sports”. Forbes. Retrieved 2026-06-05.
  17. ^ Dugar, Michael-Shawn (2022-03-08). “What’s the NFL combine like for a rising agent? Meet Henry Organ, who’s ‘disruptive from a place of love’“. The Athletic. Retrieved 2026-06-05.
  18. ^ “Disruptive Sports is empowering athletes”. Rolling Out. 2021-06-27. Retrieved 2026-06-05.
  19. ^ Sports, Disruptive (2021-09-08). “Disruptive Sports Redefines the Plight of Athletes by Helping Them Achieve Generational Wealth”. ACCESSWIRE Newsroom. Retrieved 2026-06-05.
  20. ^ “Hector Rivas”. NFL Players Association. Retrieved 2026-06-05.
  21. ^ “First Ever Seattle Panel Discussion on NIL Adds More Subject Matter Experts in Hottest Field of Sport Business”. CBS 42.
  22. ^ “Portland sports agency aims to create sustainable wealth for athletes”. Portland Business Journal. 2024-07-18. Retrieved 2026-06-05.
  23. ^ Iafrato, Alexi (2021-11-24). “Bourne in Business: Patriots receiver Kendrick Bourne talks building his brand outside of football, gives exclusive look at new Boston-themed shoes”. Boston Herald. Retrieved 2026-06-05.
  24. ^ Yang, Nicole (2021-04-07). “How new Patriots receiver Kendrick Bourne is better taking care of himself, especially off the field”. BostonGlobe.com. Retrieved 2026-06-05.
  25. ^ “New England Patriots Blog”. ESPN.
  26. ^ Biddle, Dave (2021-08-03). “NIL update: Ohio State’s Gee Scott Jr. signs with sports agency”. 247Sports. Retrieved 2026-06-05.
  27. ^ “The Leadership Playbook”. Seattle University. 2024-03-20. Retrieved 2026-06-05.
  28. ^ Hackney, Holt (2023-03-22). “First Ever Seattle Panel Discussion on NIL Adds More Subject Matter Experts”. Sports Law Expert – Find expert witnesses and attorneys who can meet your needs. Retrieved 2026-06-05.
  29. ^ “The Challenge and Promise of NIL”. Apple Podcasts. 2023-07-19. Retrieved 2026-06-05.
  30. ^ Rittenberg, Adam (2024-05-15). “Former Colorado CB Cormani McClain transferring to Florida”. ESPN. Retrieved 2026-06-05.
  31. ^ The Associated Press (2024-05-15). “Ex-Colorado cornerback and top signee Cormani McClain transferring to Florida, agent says”. AP News. Retrieved 2026-06-05.
  32. ^ Olson, Max (2024-05-15). “Cormani McClain commits to Florida after one season with Deion Sanders at Colorado”. The New Yrok Times. Retrieved 2026-06-05.
  33. ^ Parker, Cam (2024-07-16). “Report: Cormani McClain’s Dismissal from Florida Gators Debunked”. Florida Gators On SI. Retrieved 2026-06-05.
  34. ^ “Latino Professionals”. Latino Professionals. Retrieved 2026-06-05.
  35. ^ “Hector Rivas”. Wings of the Dawn. Retrieved 2026-06-05.
  36. ^ “MBAPF”. MBAPF. Retrieved 2026-06-05.