KUBL-FM (93.3 MHz) is a commercial radio station in Salt Lake City, Utah, branded as “93.3 The Bull“.[2] It is owned by Cumulus Media and it broadcasts a country music format. The studios are on Bearcat Drive near the I-15/I-80 interchange in South Salt Lake.[3]
KUBL-FM has an effective radiated power (ERP) of 25,000 watts. Its transmitter site is in Erda, southwest of the city on Farnsworth Peak in the Oquirrh Mountains.[4]
History
The station signed on the air on July 31, 1965.[5] Its original call sign was KWHO-FM, the sister station to KWHO 860 AM (now KKAT). The stations had studios on East 2nd Street. Because the AM station was a daytimer, required to go off the air at night, KWHO-FM was able to keep their simulcast programming going into the evening.
By the 1970s, the two stations had separate programming. KWHO-FM began airing an automated Top 40 format.[6] KWHO-FM was broadcasting at 37,000 watts but with a tower at minus 93 feet. So its reach was only in and around Salt Lake City.
In 1984 the station had a soft adult contemporary format and was known as KLTQ-FM. Then in 1988, it switched its call letters to KLZX, becoming a competitor to KRSP-FM and carried a classic hits and classic rock format.[7] That format lasted seven years.
On May 8, 1995, KLZX made a big change. It became KUBL, switching from classic rock to the current country format.[8][9][7] On September 13, 2022, KUBL was rebranded as “93.3 The Bull”.[10]
In January 2023, The Lexi and Banks Morning Show was dismissed.[11] The current wake-up program is The Jesse James Morning Show.
Awards and nominations
| Year | Association | Category | Recipient | Result | Ref |
|---|---|---|---|---|---|
| 2009 | Academy of Country Music Awards | On-Air Personality of the Year – Large Market | Johnson & Johnson Morning Show | Nominated | |
| 2017 | Academy of Country Music Awards | Radio Station of the Year – Large Market | Station | Nominated | |
| On-Air Personality of the Year – Large Market | Johnson & Johnson Morning Show | Nominated | |||
| 2018 | Country Music Association Awards | Radio Station of the Year – Large Market | Station | Nominated | |
| Academy of Country Music Awards | Radio Station of the Year – Large Market | Station | Won | ||
| On-Air Personality of the Year – Large Market | Lexi & Banks Morning Show | Nominated | |||
| 2019 | NAB Marconi Radio Awards | Country Station of the Year | Station | Nominated | |
| Country Music Association Awards | Radio Station of the Year – Large Market | Station | Nominated | ||
| Academy of Country Music Awards | On-Air Personality of the Year – Large Market | Lexi & Banks Morning Show | Won | ||
| 2020 | Academy of Country Music Awards | Radio Station of the Year – Large Market | Station | Nominated | |
| Country Music Association Awards | On-Air Personality of the Year – Large Market | Lexi & Banks Morning Show | Nominated | ||
| 2021 | Academy of Country Music Awards | Radio Station of the Year – Large Market | Station | Nominated |
References
- ^ “Facility Technical Data for KUBL-FM”. Licensing and Management System. Federal Communications Commission.
- ^ “KUBL Rebrands As 93.3 The Bull – RadioInsight”. September 13, 2022. Retrieved March 14, 2023.
- ^ “KBEE Contest Rules”
- ^ Radio-Locator.com/KUBL
- ^ Broadcasting Yearbook 1967 page B-167. Retrieved Aug. 28, 2025.
- ^ Broadcasting Yearbook 1977 page C-315. Retrieved Aug. 28, 2025.
- ^ a b Broadcast History: Salt Lake City Radio
- ^ Stark, Phyllis (May 27, 1995). “Vox Jox”. Billboard. Vol. 107, no. 21. p. 106.
- ^ KROQ Airs Stone Love Affair (Radio & Records, 5/19/1995, page 18)
- ^ “KUBL Rebrands As 93.3 The Bull”. RadioInsight. September 13, 2022. Retrieved September 13, 2022.
- ^ CUMULUS CUTS TWO SALT LAKE CITY MORNING SHOWS
External links
- Facility details for Facility ID 11238 (KUBL-FM) in the FCC Licensing and Management System
- KUBL-FM in Nielsen Audio‘s FM station database