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Kyla Scanlon (born 1997)[1] is an American financial content creator, educator, and author.

Early life and education

Kyla Scanlon was born in Louisville, Kentucky in 1997.[1][2] Scanlon graduated from Western Kentucky University‘s Gordon Ford College of Business in 2019, triple majoring in financial management, economics, and business data analytics.[2][3]

Career

From 2019 to 2021, Scanlon worked in Los Angeles for Capital Group in their asset management division, conducting macroeconomic analysis and modeling investment strategies.[2][4] Scanlon later founded Bread, a financial education company.[4]

In June 2022, Scanlon coined the term “vibecession“, a portmanteau of the words vibes and recession, in her newsletter about Americans’ view of their economy.[5][6] The term was created by Scanlon to describe public perception of the American economy during the presidency of Joe Biden.[6]

Her first book, In This Economy?: How Money and Markets Really Work, was published in 2024.[7][8]

Bibliography

References

  1. ^ a b kylascan (26 Dec 2023). “born in 97 and very grateful to not have had tiktok”. Twitter. Archived from the original on 9 July 2024. Retrieved July 9, 2024.
  2. ^ a b c Serwer, Andy (November 3, 2023). “Kyla Scanlon Has Gen Z’s Attention. Here’s What They’re Worried About Financially”. Barrons. Archived from the original on May 15, 2024. Retrieved May 31, 2024.
  3. ^ WKU News (May 3, 2019). “Ogden Foundation Scholar thankful for WKU experience”. Western Kentucky University. Archived from the original on July 9, 2024. Retrieved May 31, 2024.
  4. ^ a b ““People are the economy:” Kyla Scanlon discusses money, markets and more – University of Southern Indiana”. University of Southern Indiana. Retrieved May 31, 2024.
  5. ^ Tracy Alloway; Joe Weisenthal (June 7, 2024). “Lots More with Kyla Scanlon on the Economic Vibes”. Bloomberg News. Retrieved June 7, 2024.
  6. ^ a b “What Is A ‘Vibecession?”. Dictionary.com. November 28, 2023. Archived from the original on May 15, 2024. Retrieved May 31, 2024.
  7. ^ Dec, Rachel (July 6, 2024). “Economics for the Age of TikTok”. Los Angeles Review of Books. Retrieved 2026-04-23.
  8. ^ “In This Economy? How Money and Markets Really Work”. Retrieved April 23, 2026.