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MTI Digital is a provider of in-store music, advertising, digital signage, on-hold messaging and hold music for retail stores, supermarkets, convenience stores, and restaurants in the United States and Canada.

Company History

MTI Digital was founded in 1988[1] as Music Technologies International by Lorraine Golden, who previously acted as general manager for Detroit radio stations WNIC and WQRS, and owner of WDTX.[2][3] The company was founded as an alternative to the easy-listening elevator music that was common in retail stores of the 1980s,[4] instead providing an experience similar to that of FM radio with popular music interspersed with commercial advertising.[5]

MTI initially provided background music by satellite to retailers such as Kmart,[6] tailoring the music and advertising to each specific retailer and its vendors.[7] In 2000, the company partnered with fellow background music provider Muzak (now Mood Media) to focus on in-store advertising sales to retailers such as Toys “R” Us and Rite Aid. This partnership saw MTI’s focus shift from background music to point of sale advertising targeted at a retailers’ customers for much of the next decade.[5]

MTI ended its partnership with Muzak and pivoted back to in-store background music by 2009.[8] The company rebranded as MTI Digital in the 2010s and now provides music and messaging via digital receivers rather than satellite,[9] as well as digital signage, menu boards, and sound system design.[10]

In 2024, Bradley Golden took over MTI. He joined the company in 1999 as general legal counsel after years in private practice.[11]

MTI Digital today offers service to restaurants, retailers, convenience stores, discount department stores, hotels, and gas stations.

System

MTI Digital’s music and messages are delivered using a media player located at each location connected by the internet to MTI’s servers.[9] Audio advertisements and music playlists are digitally sent to on each player, ensuring that the content is up-to-date, and allowing MTI to customize the music and messaging program for each retailer and location.[12]

Clients

MTI provides music, audio messages, and digital signage primarily to national and regional convenience and retail stores as well as supermarkets and QSRs in the United States and Canada, including Signet Jewelers, Samsonite, EG America, Menards, Consumer Cellular,[13] Wawa,[14] Sonic Drive-in,[10] Yesway and Allsups,[15], and EZCorp.[16]

References

  1. ^ “Frequently Asked Questions about Background Music for Businesses”. MTI.
  2. ^ “Lorraine Golden, 49”. Crain’s Detroit Business. June 7, 2016.
  3. ^ https://worldradiohistory.com/Archive-All-Music/Billboard/90s/1990/BB-1990-05-26.pdf Page 14, “Newsline” insert.
  4. ^ “Ottawa Citizen – Google News Archive Search”. news.google.com.
  5. ^ a b “In-store radio ads use soft sell to cajole customers”. Crain’s Detroit Business. March 29, 2006.
  6. ^ “This Guy Loved Working at Kmart So Much That He Put 56 Hours of Its Muzak Online”. Vice.com.
  7. ^ “The Sound of Retail”. Wealth Management. January 1, 1999.
  8. ^ Johnsen, Michael (January 14, 2009). “MTI launches Rite Aid Radio”. Drug Store News.
  9. ^ a b “MTI Digital: Equipment for Your Business’ Background Music Service”. MTI.
  10. ^ a b “Kum & Go Wants to Become Hum & Go”. CSP Daily News.
  11. ^ https://lawyers.findlaw.com/michigan/southfield/1602929_1/
  12. ^ “34th Street Magazine”. www.34st.com.
  13. ^ “About MTI Digital: The Best Background Music for Your Business”. MTI.
  14. ^ Dent, Mark (October 16, 2015). “How Wawa picks that music: ‘Songs you’d expect, like you expect a good hoagie’“. Billy Penn at WHYY.
  15. ^ “Yesway Selects MTI Digital to Provide In-Store Music and Messaging For Its Stores”. PRWeb.
  16. ^ “One-of-a-Kind In-Store Media Events Occur Hourly at Keith’s Superstores”. PRWeb.