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Marfeel is a Barcelona-based software company providing analytics and content intelligence tools founded on October 6, 2011 by Xavi Beumala and Juan Margenat. Originally developed as a mobile-first publishing and monetization platform, the company shifted to focus on content analytics and audience intelligence.

Platform

Marfeel provides digital publishers with tools for real-time and historical content analytics, AI-assisted editorial workflows, content distribution, and personalized content recommendations.

History

Marfeel was established in 2011 in Barcelona by Xavi Beumala, and Juan Margenat; Beumala was an Adobe employee, while Margenat was a civil engineer and entrepreneur in Barcelona.[1][better source needed][2][3] Shortly after its establishment, Marfeel participated in The TechCrunch Barcelona Meetup, where it won the competition.[4] Prior to requesting its first funding, the company was accepted in two startup accelerators: Wayra, Telefónica’s‘s accelerator and SeedRocket.[5][better source needed][6][7] The company’s concept originated from Beumala’s observation that many websites offered inefficient mobile versions of their desktop counterparts.[2][8]

Marfeel raised $2 million in 2013, in a Series A round. The round was led by Nauta Capital, with Elaia Partners, BDMI, and Wayra also investing.[1][9] After announcing a 300% growth in 2015, Marfeel was listed in The Next Web’s European Tech5 in March 2015.[10][11] In January 2015, Marfeel became a certified Google partner, becoming Spain’s first Google recommended mobile vendor.[12] The company initiated a Series B funding round in late 2015, receiving a sum of $3.5 million.[13] Marfeel aimed at using the funding to open an office in New York, expand its business the United States, and improve its technology.[14][15][16]

In April 2016, TechCrunch announced Marfeel’s full support for Facebook‘s newly-launched Instant Articles,[17][better source needed] providing a mobile publishing format that enables news publishers to distribute articles to Facebook’s app.

References

  1. ^ a b Butcher, Mike (April 25, 2013). “Barcelona Ignites As 3scale And Marfeel Secure Significant Venture Rounds”. Techcrunch.com. Retrieved November 14, 2015.
  2. ^ a b Masters, Stewart (July 9, 2013). “Better Know A Barcelona Startup: Marfeel”. barcinno.com. Retrieved November 14, 2015.
  3. ^ Novoa, Jaime (February 26, 2015). “Q&A with Juan Margenat: building companies and investing from Barcelona”. startupxplore.com. Retrieved November 14, 2015.
  4. ^ Butcher, Mike (December 12, 2012). “City’s Hottest Startups To Compete At The TechCrunch Barcelona Meetup”. Techcrunch.com. Retrieved November 16, 2015.
  5. ^ O’Hear, Steve (October 8, 2013). “Accelerator Numbers — 20 Months In, Telefónica’s Wayra Shares Data On How It’s Fared So Far”. techcrunch.com. Retrieved November 14, 2015.
  6. ^ Arias, Miguel (May 21, 2013). “Marfeel, a startup story in Spain” (in Spanish). emprenderagolpes.com. Retrieved November 14, 2015.
  7. ^ Novoa, Jaime (April 25, 2013). “Marfeel convierte cualquier contenido web en una experiencia táctil” (in Spanish). Genbeta.com. Retrieved November 16, 2015.
  8. ^ Leres, Teo (May 14, 2015). “Marfeel: la ‘solución’ española para medios de comunicación de todo el mundo” (in Spanish). elplural.com. Retrieved November 16, 2015.
  9. ^ Mackin, Scott (April 25, 2013). “Barcelona Startup Marfeel Raises $2 Million Series A”. barcinno.com. Retrieved November 14, 2015.
  10. ^ “Marfeel amplía su presencia en EEUU” (in Spanish). La Vanguardia. October 26, 2015. Retrieved November 15, 2015.
  11. ^ Van Wijhe, Jelle (March 10, 2015). “Europe’s fastest-growing young tech companies: Here are the Tech5 finalists”. The Next Web. Retrieved November 15, 2015.
  12. ^ Novoa, Jaime (January 27, 2015). “Google starts recommending Marfeel for its mobile design solution”. NovoBrief. Retrieved 24 November 2015.
  13. ^ “Wayra-accelerated startup Marfeel gets USD 3.5 mln funding”. telecompaper.com. October 14, 2015. Retrieved November 15, 2015.
  14. ^ Freier, Anne (October 20, 2015). “Marfeel raises $3.5m to expand mobile ad technology in the US market”. mobyaffiliates.com. Retrieved November 15, 2015.
  15. ^ “Telefonica Wayra Startup Marfeel Secures New Funding to Expand Ad Tech Platform”. thefastmode.com. October 18, 2015. Retrieved November 15, 2015.
  16. ^ “Marfeel Secures $3.5M in Funding”. Finsmes.com. October 13, 2015. Retrieved November 15, 2015.
  17. ^ Ha, Anthony (12 April 2016). “Mobile publishing and monetization startup Marfeel adds support for Facebook’s Instant Articles”. TechCrunch. Retrieved 13 April 2016.