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Matrimony.com Limited is an Indian online matrimonial service company, whose flagship brand is BharatMatrimony.[2] The company has 20 offices in India, with additional offices in the US, Dubai and Bangladesh.

The company runs BharatMatrimony,[3][4] Assistedmatrimony,[5] and Elite Matrimony.[6][7][8], along with websites catering regionally such as BengalMatrimony.com, MarathiMatrimony.com, GujaratiMatrimony.com, PunjabiMatrimony.com, HindiMatrimony.com, SindhiMatrimony.com, KannadaMatrimony.com, KeralaMatrimony.com, TeluguMatrimony.com and TamilMatrimony.com, which were all initiated in 2000.

History

In 2005, BharatMatrimony launched BharatMatrimony Centres, its offline division.[citation needed]

In 2012, the company started Matrimony Directory, a wedding vendors classifieds portal.[9][10]

In 2006, Bharat Matrimony earned an entry in the Limca Book of World Records for having facilitated the most documented marriages online in India.[11]

In 2013, Consim Info changed name to Matrimony.com[12]

In 2021, Matrimony launched Jodii App which is a vernacular matchmaking app for lower income groups and blue-collared workers.[citation needed]

In 2022, Matrimony.com started ‘RainbowLuv’ to cater to people from the LGBTQIA+ community.[13][14]

Services

Assisted Matrimony

The company launched the personal assisted service in 2008 with BM Privilege.[15] This was then renamed Privilege Matrimony in 2009,[16] and later Assisted Matrimony.[17]

Elite Matrimony

“Elite Matrimony”, launched in 2008, caters to wealthy individuals.[8] The website employs staff who assist members in searching for potential partners, and its services are available only to invited members who must pay a matchmaking service fee.[6][18] The site was founded in 2008 by Murugavel Janakiraman in Chennai.[19][20]

References

  1. ^ a b Rudra, Tapanjana (14 May 2024). “Matrimony Q4: PAT Rises 2.9% YoY To INR 11.7 Cr; Paid Subscriptions Cross 1 Mn Mark”. Inc42 Media. Retrieved 24 January 2025.
  2. ^ “How Bharat Matrimony became the best priest in the marriage business”. Business Standard. 9 October 2013. Archived from the original on 5 January 2015. Retrieved 5 January 2015.
  3. ^ “BharatMatrimony expands suite of mobile services & apps”. exchange4media News Service. Archived from the original on 13 January 2013. Retrieved 9 January 2012.
  4. ^ “BharatMatrimony expands suite of mobile services and apps”. India Infoline News Service. Archived from the original on 17 May 2014. Retrieved 9 January 2012.
  5. ^ NDTV. “Matrimony sites that focus on small groups reap big benefits”. NDTV. Archived from the original on 30 March 2014. Retrieved 27 March 2014.
  6. ^ a b Khan, Sabia (2011-10-31). “High-end matrimonial portals exclusively for HNIs”. The Economic Times. Archived from the original on 2013-07-31. Retrieved 23 June 2013.
  7. ^ “BharatMatrimony launches EliteMatrimony.com”. NDTV.com. 2009-01-02. Archived from the original on 26 January 2011. Retrieved 23 June 2013.
  8. ^ a b Papnai, Chitra (2009-03-28). “Special connections”. The Telegraph. Archived from the original on June 24, 2010. Retrieved 23 June 2013.
  9. ^ “Consim Info Launches Wedding Classifieds Portal Matrimonydirectory.com”. Medianama. 25 July 2012. Archived from the original on 29 December 2014. Retrieved 5 January 2015.
  10. ^ “SoulMate Search”. July 2011. Archived from the original on 2014-10-07. Retrieved 2015-01-05.
  11. ^ World Record. “Limca Book of World Record”. Retrieved 2 November 2006.
  12. ^ “Consim Info is now Matrimony.com”. Business Standard. 11 June 2013. Archived from the original on 5 January 2015. Retrieved 5 January 2015.
  13. ^ “Matrimony.com launches new app for LGBTQIA+ community – Rainbowluv”. The Economic Times. Archived from the original on 2022-10-17. Retrieved 2022-10-17.
  14. ^ PTI (2022-09-06). “Matrimony.com launches ‘RainbowLuv’ matchmaking app for LGBTQIA+ community”. www.thehindubusinessline.com. Archived from the original on 2022-10-17. Retrieved 2022-10-17.
  15. ^ oneindia. “BharatMatrimony launches new personalised service”. oneindia. Archived from the original on 30 July 2014. Retrieved 18 October 2008.
  16. ^ indiadigitalreview. “Consim Info launches assisted matchmaking service PrivilegeMatrimony.com”. indiadigitalreview. Archived from the original on 28 July 2014. Retrieved 26 February 2010.
  17. ^ afaqs. “Privilege Matrimony: The invisible matchmaker”. afaqs. Archived from the original on 26 July 2014. Retrieved 26 July 2010.
  18. ^ “The Rich Need Elite Matrimony Because They are Not Like Us”. businessworld.in. 12 April 2017. Archived from the original on 15 December 2017. Retrieved 15 December 2017.
  19. ^ Matsa, Dhanya (2008-12-26). “Now, pay Rs 1 lakh and net a prize catch”. The New Indian Express. Archived from the original on 2015-01-05. Retrieved 23 June 2013.
  20. ^ “Now, pay Rs 1 lakh and net a prize catch”. New Indian Express. 8 December 2008. Archived from the original on 5 January 2015. Retrieved 5 January 2015.