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Miss Charm is an annual international beauty pageant organized by the Vietnam-based Miss Charm Organization with the mission of promoting culture, tourism and educational activities.[3]

Along with Miss Cosmo organized by UniMedia, Miss Charm is one of two international beauty pageants founded by a Vietnamese organisation.[4]

The current Miss Charm is Anna Blanco from Venezuela, who was crowned on 12 December 2025 at BHD Studio, Hồ Chí Minh City, Vietnam.[5]

History

In 2019, Elite Vietnam owned by Thúy Nga, announced Miss Charm International as the first Vietnamese international beauty pageant.[6][1] The first edition was scheduled to take place around 2019-2020, however, due to the impact of the COVID-19 pandemic, the contest was postponed indefinitely. In 2023, the contest held its first edition.[7][8]

In 2024, the contest was to be hosted in the United States, however, as many contestants were unable to obtain a US-visa, the contest was moved back to Vietnam.[9][10]

As of 2025, the contest has been held twice, each with about 40 contestants from different countries and territories.[11][12][13]

Crowns of Miss Charm

The official crown of Miss Charm was made by Mexican jewelry designer, Ricardo Patraca, at an estimated cost of US$150,000.[14][15]The crown is inspired by the bay leaf which is a symbol of victory and glory. The crown stands out in white and red tones, set with more than 6,000 precious stones, symbolizing love, emotion, courage and passion. This crown is also handcrafted from Mexican silver and finished with rhodium. The leaf image on the crown symbolizes the elements of purity, simplicity, freshness and vitality.[16]

  • The crown of Miss Charm
    The crown of Miss Charm

Editions

Year Edition Date Venue Host country Entrants Ref.
2023 1st 16 February Hòa Bình Theater, Hồ Chí Minh City Vietnam 38 [17][18]
2024 2nd 21 December Nguyễn Du Stadium, Hồ Chí Minh City 36 [19][20]
2025 3rd 12 December BHD Studio, Hồ Chí Minh City 34

Titleholders

Year Miss Charm Runners-Up Ref.
First Second
2023 Luma Russo
 Brazil 		Annabelle McDonnell
 Philippines 		Olivia Tan
 Indonesia 		[4]
2024 Rashmita Rasindran
 Malaysia 		Alana Deutsher-Moore
 Australia 		Nguyễn Thị Quỳnh Nga
 Vietnam 		[21]
2025 Anna Blanco
 Venezuela 		Luisa Victoria Malz
 Germany 		Rinanda Maharani
 Indonesia

Participating country finalists

Participating 1st 2nd 3rd #
 Albania N/a • N/a 2
 Argentina T10 N/a N/a 1
 Australia N/a T20 1
 Bangladesh • N/a N/a 1
 Belarus N/a • N/a 1
 Bolivia • • T12 3
 Brazil • T12 3
Cambodia • N/a T20 1
 Canada N/a • N/a 1
 Chile T20 N/a N/a 1
 China T20 • T20 2
Colombia T06 T06 T12 2
 Costa Rica T10 N/a T20 1
 Dominican Republic T10 N/a N/a 1
 Ecuador N/a T10 N/a 1
 Eritrea N/a T20 N/a 1
 United Kingdom • • N/a 2
 Eritrea • N/a N/a 1
 France N/a • N/a 1
 Germany • T10 3
India • T10 T12 2
Indonesia T06 3
 Italy N/a • 1
 Japan • • • 2
 Malaysia T20 T20 2
Mexico T20 T06 T05 2
 Moldova • • T20 2
 Montenegro N/a • N/a 2
 Myanmar • N/a N/a 2
 Namibia N/a T10 • 2
 Netherlands • • T12 1
 New Zealand N/a T20 N/a 2
 Nicaragua • N/a N/a 1
 Nigeria N/a T10 N/a 1
 Pakistan • N/a N/a 3
Philippines T20 T20 3
 Poland T20 • • 3
 Portugal • N/a • 1
 Puerto Rico T10 T20 T20 3
 Romania N/a • • 3
 Russia T20 T20 N/a 1
 Singapore • N/a N/a 2
 South Africa T06 T20 • 1
 South Korea T20 • N/a 2
 South Sudan • N/a N/a 1
Thailand T20 T20 T05 2
 Ukraine T20 N/a • 1
 United States N/a T20 T12 1
 Venezuela T06 T20 2
 Vietnam T20 T12 2
 Wales • N/a N/a 1
 Zambia • • • 2
Color keys
  •    : Declared the winner
  •    : Finished as 1st runner-up
  •    : Finished as 2nd runner-up
  •  T06  : Finished in the top 6
  •  T10  : Finished in the top 10
  •  T20  : Finished in the top 20
  •  •  : Unplaced
  •  –  : Not represented

See also

References

  1. ^ a b “HCM City to host Miss Charm International 2020”. Việt Nam News. 27 October 2019. Archived from the original on 26 January 2023. Retrieved 26 January 2023.
  2. ^ “Hé lộ vương miện và phần thưởng “khủng” của Miss Charm 2020″. Voice of Vietnam (in Vietnamese). 18 February 2020. Archived from the original on 19 February 2023. Retrieved 19 February 2023.
  3. ^ “Brazilian girl wins Vietnamese-founded beauty contest – Miss Charm 2023”. Vietnam+. 17 February 2023. Archived from the original on 17 February 2023. Retrieved 19 February 2023.
  4. ^ a b “Brazilian wins Vietnamese-founded Miss Charm beauty contest”. Viet Nam News. 17 February 2023. Archived from the original on 21 February 2023. Retrieved 19 February 2023.
  5. ^ “Philippines’ Annabelle McDonnell wins Miss Charm International 2023 1st runner-up”. The Philippine Star. 17 February 2023. Archived from the original on 17 February 2023. Retrieved 19 February 2023.
  6. ^ “The first Miss Charm International beauty contest to be held in Vietnam”. Sài Gòn Giải Phóng. 9 February 2019. Archived from the original on 6 February 2023. Retrieved 19 February 2023.
  7. ^ “Coronavirus: Cancelan en Vietnam concurso de belleza Miss Charm 2020, por temor al brote de covid19”. TV Azteca (in Spanish). 27 February 2020. Archived from the original on 4 April 2023. Retrieved 19 February 2023.
  8. ^ Cejas, Marilyn (27 February 2020). “Posponen el Miss Charm International 2020 debido a la situación del Coronavirus”. Telemetro (in Spanish). Archived from the original on 8 April 2023. Retrieved 19 February 2023.
  9. ^ “HCM City to host Miss Charm International 2020”. VietNamNet. 9 February 2019. Archived from the original on 19 February 2023. Retrieved 19 February 2023.
  10. ^ B. Concepcion, Eton (9 February 2023). “Iligan City lass is PH’s bet at Miss Charm International 2023 in Vietnam”. Manila Standard. Archived from the original on 28 May 2023. Retrieved 19 February 2023.
  11. ^ “Miss Charm Internacional fue cancelado por cuarta vez”. La Nación (in Spanish). 17 March 2022. Retrieved 19 February 2023.
  12. ^ “Vietnam selected to host Miss Charm 2023 international beauty pageant”. VietNamNet. Archived from the original on 18 January 2023. Retrieved 19 February 2023.
  13. ^ “Brazil crowned Miss Charm 2023; PH bet is 1st runner-up”. CNN Philippines. 17 February 2023. Archived from the original on 17 February 2023. Retrieved 19 February 2023.
  14. ^ “Revealed the crown of nearly 3.5 billion and the “huge” reward of Miss Charm 2023″. misscharm.tv. 17 February 2020. Retrieved 19 February 2023.
  15. ^ “Hé lộ vương miện và phần thưởng “khủng” của Miss Charm 2020″. Voice of Vietnam (in Vietnamese). 18 February 2020. Retrieved 19 February 2023.
  16. ^ “BTC Miss Charm 2023 tung “hàng khủng” trước đêm chung kết”. baogiaothong.vn (in Vietnamese). 15 February 2023. Retrieved 19 February 2023.
  17. ^ P. Adina, Armin (17 February 2023). “Brazilian is first Miss Charm; PH bet finishes second”. Philippine Daily Inquirer. Archived from the original on 19 February 2023. Retrieved 19 February 2023.
  18. ^ “Brazilian girl crowned Miss Charm 2023 in Vietnam”. VietNamNet. 17 February 2023. Archived from the original on 17 February 2023. Retrieved 17 February 2023.
  19. ^ Carbonilla, Hans (1 August 2024). “Miss Charm 2024 candidates face US visa hurdles, pageant postponed”. Philippine Daily Inquirer. Archived from the original on 8 November 2024. Retrieved 8 November 2024. The pageant was initially set to run from Aug. 12 to 24 in Los Angeles
  20. ^ “Brazilian wins Vietnamese-founded Miss Charm beauty contest”. Viet Nam News. 17 February 2023. Archived from the original on 21 February 2023. Retrieved 17 February 2023.
  21. ^ niên, Báo Thanh (22 December 2024). “Người đẹp Malaysia đăng quang Miss Charm 2024, Quỳnh Nga giành ngôi á hậu 2 – Vietnam.vn”. Archived from the original on 22 December 2024. Retrieved 22 December 2024.