Mokobara is a direct-to-consumer (D2C) luggage and travel accessories brand headquartered in Bangalore, India.
Establishment
Mokobara was founded in 2020 by Urban Ladder executives Sangeet Agrawal and Navin Parwal[1][2]. The stated objective of Mokobara was to produce a luggage line that would distinguish itself in the market as a brand that laid emphasis on utility[3][4]. Agrawal and Parwal report that impetus behind the formation of Mokobara was general dissatisfaction with luggage options available in India[5]. In 2020, Mokobara launched its first product, a cabin bag, whose prototype was said to be designed in London and manufactured in China. Shortly after the onset of the COVID-19 pandemic Mokobara faced challenges in expanding brand presence and maintaining investor interest[6]. During this period, the company explored diversifying into hand sanitizer and footwear sales to generate additional revenue streams.[6][7]
Mokobara was originally launched as an online-only retailer, however, it has since expanded to 14 brick and mortar stores across India.[8]
Controversies
Alleged white labelling
In 2024, Mokobara was criticized for allegedly reselling inexpensive white-labeled bags at inflated prices[9]. This accusation was said to have originated from Alibaba listings that used Mokobara’s images[10]. Mokobara reassured its customers by notifying them with the proof of their intellectual property protected designs and ingenuity[11]. In response to the controversy, Mokobara launched a discount code named “WHITELABEL” with the following caption.[12][13]
To our Moko fam, this one’s for you. Use code WHITELABEL to get 10% off on originality!
The quote was both received as a witty response to the situation and as an impersonal dismissal to the white labelling concern.[13]
Diljit Dosanjh Ad controversy
In 2024, Mokobara launched an advertisement featuring Indian singer Diljit Dosanjh to promote their 30 day “no-questions asked” return policy[14]. This ad received backlash for closely resembling a 2016 Carlton Edge advertisement[15].
Trademark litigation
In 2025, Mokobara filed a suit against “Greenland” a brand that duplicated Mokobara’s distinctive elements of their luggage such as the rectangular shape, color combination, horizontal ridges, etc[16]. The Delhi High Court ordered an interim injunction restricting the defendants from further manufacturing or sale of infringing products[17][18].
Partnerships
In 2023, Mokobara partnered with IndiGo airlines and launched the Moko 6E luggage range, which provided IndiGo passengers with excess baggage facilities.[19][20][21]
On October 2024, the brand announced Diljit Dosanjh as its brand ambassador[22][15].
See also
References
- ^ “Can Mokobara change the rules of travel with its radical fashion lugaage?”. www.forbesindia.com. Retrieved 6 April 2026.
- ^ IN, FashionNetwork com (10 September 2024). “Mokobara opens 15th India store in Delhi’s Khan Market”. FashionNetwork.com. Retrieved 6 April 2026.
- ^ Bagur, Gaurav (17 January 2025). “How Mokobara and friends forced VIP and Safari to rethink the suitcase”. The Ken. Retrieved 6 April 2026.
- ^ Majumdar, Debanjana (28 April 2025). “Mokobara, Nasher Miles, and more: How new Indian luggage brands are rolling past the old guard”. Fortune India. Retrieved 6 April 2026.
- ^ Ajay, Anushree (22 June 2025). “33 Rejections & 18 Months of Field Testing Later, This Duo Built Mokobara, an Indian Luggage Brand That Clocked Rs 117 Cr in Revenue in FY24”. Startuppedia. Retrieved 6 April 2026.
- ^ a b “Bagging a win: Mokobara’s path from near-bust to Peak XV talks”. The Arc. Retrieved 6 April 2026.
- ^ “D2C luggage brand Mokobara raises $12 million in funding from Peak XV Partners, existing investors”. The Economic Times. 26 February 2024. ISSN 0013-0389. Retrieved 6 April 2026.
- ^ Bose, Sayanika (1 October 2024). “Mokobara: A Journey to Redefine the Luggage Industry”. Infomance. Retrieved 6 April 2026.
- ^ Biswas, Samannay (19 January 2025). “Mokobara Responds To “White Labelling” Chinese Bags Allegation Amidst Social Media Buzz”. Times Now News. Retrieved 6 April 2026.
- ^ Raghavan, Sandhya (3 February 2025). “The grey areas of white labelling – Exchange4media”. Indian Advertising Media & Marketing News – exchange4media. Retrieved 6 April 2026.
- ^ “Mokobara responds to backlash over alleged “White Labelling” claims”. bestmediainfo.com. Retrieved 6 April 2026.
- ^ Thakur, Anjali (19 January 2025). “Bengaluru’s Mokobara Responds To Accusations Of Selling Chinese Bags At Inflated Price”. NDTV. Retrieved 6 April 2026.
- ^ a b “Creating Originals Worth Imitating’: Mokobara On Claims Of Selling Chinese Bags At High Prices”. 20 January 2025. Retrieved 6 April 2026.
- ^ “Diljit Dosanjh’s latest ad leaves viewers in splits as he receives a call from Elon Musk asking him to perform on Mars”. Money Control. 23 June 2025. Retrieved 6 April 2026.
- ^ a b www.ETBrandEquity.com. “Mokobara’s Diljit Dosanjh ad: A splash of sci-fi humor and deja vu”. ETBrandEquity.com. Retrieved 6 April 2026.
- ^ Peet, Ellen (10 July 2025). “Mokobara bags a massive win: Delhi High Court rejects knockoff luggage”. Trademark Lawyer Magazine. Retrieved 6 April 2026.
- ^ “Delhi High Court grants interim relief to Mokobara in trademark infringement case”. bestmediainfo.com. Retrieved 6 April 2026.
- ^ Srivastava, Bhavini (3 June 2025). “Delhi High Court grants interim relief to luggage brand Mokobara in trademark case”. Bar and Bench – Indian Legal news. Retrieved 6 April 2026.
- ^ “IndiGo and Mokobara collaborate to launch one-of-a-kind luggage”. GoIndigo. 9 November 2023. Retrieved 6 April 2026.
- ^ NewsDesk (9 November 2023). “IndiGo launches exclusive luggage collection in collaboration with Mokobara › Mediabrief.com”. Retrieved 6 April 2026.
- ^ IN, FashionNetwork com (10 November 2023). “IndiGo and Mokobara collaborate on new luggage line”. FashionNetwork.com. Retrieved 6 April 2026.
- ^ Shah, Anushka (28 October 2024). “Redefining iconic: The story of Diljit Dosanjh and Mokobara”. Vogue India. Retrieved 6 April 2026.