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Oliver Tree Nickell (June 29, 1993 – June 14, 2026) was an American singer-songwriter, rapper, record producer, filmmaker, comedian, and Internet personality.[5] Born in Santa Cruz, California, Tree signed to Atlantic Records in 2017 after his song “When I’m Down” went viral. He released his debut studio album Ugly Is Beautiful in July 2020, which included the RIAA gold– and platinum-certified singles “Alien Boy”, “Hurt”, “Miracle Man” and “Let Me Down”. Classified as a “genre-defying musician”,[6] he achieved international recognition with his songs “Life Goes On” in 2021 and “Miss You” in 2022.

Tree was known for his highly conceptual public personas, provocative Internet presence, and meticulous control over his visual aesthetics, directing the vast majority of his music videos and often incorporating extreme sports and stunt work into his performances. He published his second studio album, Cowboy Tears, in February 2022; his third studio album, Alone in a Crowd, in September 2023; and his fourth studio album, Love You Madly Hate You Badly, in April 2026.

While on his international headline tour for his fourth album, Tree and five other people died in a helicopter crash in Rio de Janeiro, Brazil on June 14, 2026. The collision is currently under investigation by Brazilian aviation authorities.

Early life and education

Family and childhood

Oliver Tree Nickell was born on June 29, 1993,[7][8] in Santa Cruz, California. He was the son of Jesse Louis Nickell III, a real estate contractor, and Christine Marie (née Begin).[9] Both of his parents also worked as traveling circus performers, an element of his background that he frequently cited as the origin of his eccentric performance style.[10] Due to his parents’ entertainment careers, Tree spent his early childhood living in a mobile motor home, traveling extensively across the United States before his family settled permanently back in Santa Cruz when he was 12 years old.[11] He grew up surrounded by musical instruments lining the walls of the vehicle, which fostered his early creativity.[10]

Tree began taking classical piano lessons at age three, started writing original compositions at age four, and claimed to have written a full album by the time he was six years old.[12][13] Despite his parents’ unconventional circus background, they maintained a structured home environment once settled in Santa Cruz, providing him access to synthesizers, recording equipment, and art supplies that fueled his multidisciplinary interests.[10]

Adolescence and personal struggles

Tree’s adolescence was marked by periods of intense personal turmoil. When he was 13 years old, his cousin died from spinal meningitis, an event that significantly impacted his mental health and altered his worldview. He subsequently struggled with a severe drug addiction during his early teens and briefly worked as a local drug dealer, which strained family relationships and resulted in him being temporarily kicked out of his family home.[14] During this period of estrangement, Tree turned to creative outlets to cope, ultimately reconciling with his parents after finding stability through local music collectives and athletic competitions.[14][10]

The psychological distress from this era and his existential anxieties surrounding mortality would later become prominent themes across his discography.[14] Tree frequently noted in retrospective media interviews that his teenage experience with isolation directly inspired the conceptual depth of his satirical, antisocial “Turbo” persona, using exaggerated visual aesthetics as a protective shield against personal vulnerability.[11]

Competitive scooter career

Everyone thought I was a joke when I told them I was going to be a professional scooter rider, and then I became one. Everyone thought I was a joke when I told them I was going to be a musician, and look where we are now.

— Oliver Tree on his athletic and artistic drive[15]

Alongside his early creative interests, Tree was heavily involved in extreme sports during his youth. He began kick-scootering at a competitive amateur level, eventually securing corporate sponsorships from prominent scooter brands and competing in various events across California.[15] This early athletic career would later heavily inform his eccentric public persona, as he integrated professional scooter stunts, customized oversized models, and extreme sports gear into his major-label music videos and live performances.[11]

By age 18, Tree retired from formal athletic circuits following a succession of severe physical injuries, including a catastrophic crash that resulted in multiple broken bones and joint dislocations.[15] Rather than abandoning the subculture, he redirected his athletic experience into performance art, later breaking a Guinness World Records title in 2020 for designing and riding the world’s largest functional kick scooter as a promotional stunt for his debut studio album.[11]

Early musical projects and DJ career

During middle school, Tree picked up the guitar, began singing, and joined a local Santa Cruz ska band called Irony, which provided his first experiences performing live.[16] During his high school years, he transitioned away from ska towards electronic music and hip-hop, often participating in local rap projects and a psychedelic jam band.[13]

He became an active DJ in the local Santa Cruz area under the pseudonym Kryph, focusing primarily on producing dubstep music. During this era, he frequently collaborated with future electronic producer Getter, as well as local artist Minnesota, with whom he co-created the song “Next Level Shit”.[13] He also joined a local rap collective called Mindfuck.[15] By age 17, performing as Kryph, he secured slots at electronic music festivals such as Wobbleland 2011 in San Francisco. Under the name Tree, he later opened for touring acts including Skrillex, Zeds Dead, Tyler, the Creator, Nero, and Frank Ocean.[17] His performances during this period were characterized by an eclectic mix of heavy bass genres and indie electronica, establishing his footprint in the Northern California underground dance scene before pivoting to alternative rock songwriting.[13]

Higher education

After graduating from high school, Tree moved to San Francisco to study business at San Francisco State University (SFSU).[18] He attended the institution for two years, utilizing his business classes to better understand media distribution and the logistics of the music industry.[18] While a student, he signed to London-based independent label R&S Records at the age of 18 and released his debut EP Demons in 2013, which gained underground recognition after receiving praise from Thom Yorke of Radiohead.[16]

Following the release, Tree took a brief hiatus to re-evaluate his creative direction, ultimately deciding that a traditional business track did not align with his artistic ambitions. He transferred to the California Institute of the Arts (CalArts) to fully commit to music production and performance art.[16] He graduated from CalArts in 2016 with a Bachelor of Arts degree in music technology.[19] His academic synthesis of audio engineering, cinematography, and performance composition at CalArts provided the foundation for directing his own elaborate, narrative-driven visual projects under Atlantic Records later in his professional career.[18]

Career

2010–2016: Early career and hiatus

Tree launched his solo recording career as “Tree” in 2010. By then, he had made presentations for performances such as Skrillex and Zeds Dead. He initially self-released his music, putting out a full-length independent project called Splitting Branches in early 2013. Prior to this, he had performed locally in a ska band called Irony, which served as his introduction to stage performances.[20] He produced dubstep for a brief period of time, as well as performed at music festivals such as Wobbleland 2011 in San Francisco.

In August 2013, Tree signed with London-based R&S Records and released his debut extended play (EP), Demons. The EP gained notable attention after Radiohead lead singer Thom Yorke formally approved of his cover of their song “Karma Police“, which was included on the project.[21] Tree eventually found himself on hiatus as he went back to school, studying music technology at the California Institute of the Arts.[22][23]

2016–2018: Return to music and Alien Boy

In March 2016, Tree returned to music, being featured on the song “Forget It” by Getter, a part of his EP, Radical Dude![24] In November of that year, he made his television debut alongside Getter, performing on Last Call with Carson Daly.[25]

Shortly after the release of “When I’m Down” by Whethan featuring Tree in October 2016, the song became a viral sensation, leading Tree to sign a major label deal with Atlantic Records.[26][27] That same year, he graduated from CalArts.[28] On May 26, 2017, he released “Welcome to LA” as his debut single under the moniker Oliver Tree.[26]

In February 2018, Tree released his major-label debut EP, Alien Boy, along with the double music video for “All That x Alien Boy”. Tree wrote and directed the music video, a process that took over nine months to create.[29][30] Demonstrating his commitment to physical performance art, he spent five months practicing freestyle monster truck jumping at the Perris Auto Speedway so he could perform all his own stunts in the video.[31] Tree played at major festivals including Lollapalooza and Outside Lands Music and Arts Festival, and performed as a special guest at Coachella Valley Music and Arts Festival, where he was subsequently named on LA Weekly's “The Best (and Weirdest) Fashion at Coachella” list in 2017 for his distinctive style.[29][32]

He was the supporting act on Louis the Child‘s Last to Leave Tour in 2017[33] and Skizzy Mars‘ Are You OK? Tour in 2018.[34] He was scheduled to join Lil Dicky and DJ Mustard on the Life Lessons Tour in Fall 2018 before it was canceled.[29] Tree then toured North America and Europe with Hobo Johnson in 2018. During this time, Tree expanded his comedy portfolio by writing, acting, and directing sketches in comedy videos, collaborating frequently with digital media companies such as Jerry Media.[35]

2018–2020: Ugly Is Beautiful and singles

Tree performing at the Laneway Festival in February 2020. Tree was best known for his signature bowl cut.[36]

Throughout 2018 and 2019, Tree released a string of singles that would later appear on his debut studio album, Ugly Is Beautiful. On December 7, 2018, Tree released his second major music video, “Hurt”. He traveled to Kyiv, Ukraine to film the video, which he wrote and co-directed with Brendan Vaughan.[37] Tree then embarked on the Ugly Is Beautiful Tour, performing new material including “Joke’s On You!” and “Waste My Time”. On April 11, 2019, Tree released a standalone single, “Fuck”, with the music video dropping on the same day.[38]

His fourth music video and single, “Miracle Man”, was released on June 7, 2019, with the video reaching 1.3 million views on its first day. Concurrently, Tree announced his Goodbye Farewell Tour, maintaining a running joke/narrative that he was constantly retiring from the music industry.[39] Tree released his second EP, Do You Feel Me? on August 2, 2019, which received generally positive reviews from critics.[40]

On December 6, 2019, Tree released “Cash Machine” accompanied by a colorful, stunt-heavy music video. Together with the single, Tree officially announced his debut album, Ugly Is Beautiful, originally slating it for a March 27, 2020 release.[41] On March 25, 2020, Tree announced that due to the onset of the COVID-19 pandemic, the album would be delayed.[42] On June 8, 2020, Tree announced a second delay out of respect for the protests following the murder of George Floyd, stating he “did not believe it was an appropriate time” to release music when “much bigger things” deserved attention.[43] Ugly Is Beautiful was released on July 17, 2020, debuting at number 14 on the Billboard 200 and hitting number one on the Top Alternative Albums chart.

2021–2022: Deluxe versions, comics, and Cowboy Tears

Despite continuing his satirical claims of retirement, Tree released the single “Out of Ordinary” on February 4, 2021, announcing the deluxe edition of Ugly Is Beautiful.[44] On May 28, 2021, Tree released the expanded version titled Ugly Is Beautiful: Shorter, Thicker & Uglier. The re-release included the track “Life Goes On”, which achieved commercial success following its virality on TikTok.[45]

Expanding into publishing, Tree collaborated with Z2 Comics in 2021 to release a graphic novel titled Oliver Tree vs. Little Ricky ZR3, which expanded on the lore of his characters and alter egos.

On January 12, 2022, Tree pivoted to a country-pop aesthetic and released the single “Cowboys Don’t Cry”, followed by “Freaks & Geeks” on February 4, both serving as singles for his second studio album, Cowboy Tears.[46] The album was released on February 18, 2022, and featured collaborations with artists including Whethan and Travis Barker. To accompany the album, Tree embarked on the Cowboy Tears Tour.[47] In late 2022, his collaborative remix of “Jerk” with DJ Robin Schulz, retitled “Miss You”, became another global hit, charting highly across Europe and Australia.

2023–2026: Alone in a Crowd and Love You Madly Hate You Badly

Tree in 2023

On March 3, 2023, Tree released “Here We Go Again” with DJ and producer David Guetta. He followed this with “Bounce” on June 20. The same day, during a performance at Red Rocks Amphitheatre in Morrison, Colorado, he announced his third studio album, Alone in a Crowd.[48] Tree announced his Alone in a Crowd World Tour, touring Australia with Sueco, Europe with Tommy Cash, and the United States with Fidlar. He subsequently released the singles “One & Only”, “Essence” (featuring Super Computer), and “Fairweather Friends” before dropping the full album on September 29, 2023.[48]

In October 2025, Tree released the single “Superhero” as the lead single to his fourth album, Love You Madly Hate You Badly.[49] On April 9, 2026, Tree announced that he had departed from Atlantic Records to release the new album independently under his own label imprint, Alien Boy Records. The album was released on April 24, 2026.[50][51]

On May 4, 2026, Tree announced “The World’s First World Tour”, an ambitious routing scheduled to span all seven continents, encompassing over 70 shows across 30 countries.[52] The tour commenced on May 30, 2026, in Mexico City, with Tree completing a show in São Paulo on June 6 before his death mid-tour.[53][54]

Artistry

Musical style and influences

Tree’s musical style has been described primarily as alternative pop, indie pop, and rap rock, heavily fusing electronic dance music, hip hop, and punk rock elements.[4] Early in his career, he frequently produced and performed dubstep and bass music, leaning into acoustic rock and indie elements as he transitioned into his major label work. His second album, Cowboy Tears, showcased a heavy country pop and acoustic influence, while Alone in a Crowd saw a return to synth-heavy electronic dance pop.[48] Tree cited a diverse array of influences stemming from his childhood, ranging from classical piano to underground hip hop, frequently noting that his goal was to create “genre-less” music that defied traditional radio categorization.[55]

Public persona and alter egos

Oliver Tree was highly regarded for his commitment to performance art and his array of satirical, deeply fleshed-out alter egos. His most famous persona, often referred to as “Turbo,” featured a distinctive oversized bowl cut, pink-and-purple 1990s windbreaker, heavily oversized JNCO jeans, and red sunglasses.[56] Turbo was characterized by his obnoxious, boisterous attitude and physical comedy involving a customized razor scooter.[57][a]

After the release of Cowboy Tears in 2022, Tree retired Turbo and introduced “Cornelius Cummings”, a character adorned with a blond mullet, a Stetson hat, and a fringe cowboy jacket.[58] For 2023’s Alone in a Crowd, Tree debuted “Shawney Bravo”, a character inspired by London mod and rocker fashion.[48]

Internet presence and comedic feuds

Central to Tree’s artistic brand was his mastery of Internet culture and viral marketing. He frequently utilized platforms such as TikTok to propel his singles to global fame, crafting distinct, meme-able dances and scenarios for songs like “Life Goes On” and “Miss You.”[59]

Tree also engaged in high-profile, satirical feuds with other content creators to drive engagement. Most notably, he had a long-running, kayfabe-style rivalry with Ethan Klein of h3h3Productions.[60] Tree made multiple appearances on the H3 Podcast, always arriving in character, resulting in staged physical altercations, insult matches, and dramatic walk-offs that captivated their shared fanbases.[61] These feuds often blurred the lines between reality and performance art, contributing heavily to Tree’s reputation as a modern Internet provocateur.[5]

Filmmaking and music videos

Tree maintained creative control over his visual output, serving as the writer, director, and producer for nearly all of his music videos. Drawing on his fine arts degree from CalArts, Tree approached his videos as short films. He prioritized in-camera practical effects and hands-on stunt execution over digital alternatives.[26] His videos frequently explored surrealism, Internet meme culture, and dark comedy.

Personal life

Tree and singer-songwriter Melanie Martinez began dating in 2019; the two separated amicably in June 2020.[62] In 2022, Tree publicly stated during an interview on The Impulsive Podcast with Logan Paul that he was “exploring polyamory” and maintained multiple open relationships, though he noted an openness to traditional monogamy if he met the right partner.[62][63]

Death

Main article: 2026 Rio de Janeiro mid-air collision

Background and tour itinerary

In June 2026, Tree traveled to South America as part of his headlining world concert tour supporting his fourth studio album, Love You Madly Hate You Badly, which commenced on May 30 in Mexico City.[64] The ambitious tour was planned to span over 70 scheduled performances across 30 countries and all seven continents, with prospective dates heavily promoted in China, Japan, New Zealand, South Africa, and Antarctica.[5]

Following tour stops in Buenos Aires on June 4 and São Paulo on June 6, Tree arrived in Rio de Janeiro.[5] Heavily active on social media in the days before the accident, Tree documented his stay in the city by interacting with locals in a favela, filming himself playing football, and uploading Instagram Stories alongside fellow musicians from a Rio recording studio just hours before his death.[5][65][66]

Helicopter collision

On the morning of June 14, 2026, Tree was among five occupants aboard an Aérospatiale AS350 Ecureuil helicopter, registration PP-MAC, operated by Turfik Comércio de Frutas.[67][68] At approximately 9:00 a.m. local time, the aircraft suffered a mid-air collision with a second helicopter, a Bell 206 JetRanger registration PR-DJJ, over Recreio dos Bandeirantes, a beachside neighborhood in Rio’s West Zone.[65][67] Following the impact, the aircraft plummeted into the commercial parking lot of a BYD Auto electric car dealership less than a mile inland, triggering an explosion and a massive fire that destroyed roughly 20 parked electric vehicles before being contained by the Rio de Janeiro Military Fire Department.[65][67]

Casualties and investigation

All six individuals across both aircraft were killed upon impact. Alongside Tree, the casualties inside the AS350 included Argentine YouTuber Gaspi (Gaspar Prim Díaz), film director Lucas A. Vignale, Brazilian music producer Lucas Frota, and pilot Alexandre Souza.[65][69] The sole occupant of the Bell 206, pilot Charles Marsillac, also perished.[67]

While aviation authorities verified Tree’s presence on the official flight manifest, local police noted that formal forensic identification required extensive processing due to severe thermal trauma from the post-crash fire.[70] A formal investigation into the causal factors of the collision was opened by the Aeronautical Accidents Investigation and Prevention Center (CENIPA), the Third Regional Service for the Investigation and Prevention of Aeronautical Accidents (SERIPA III), and the National Civil Aviation Agency of Brazil (ANAC), with preliminary police inquiries pointing toward human error.[66][67]

Reaction and tributes

Following confirmation of the disaster, extensive public tributes were shared across the entertainment industry. British Internet personality and musician KSI, who collaborated with Tree on the 2023 single “Voices”, published an emotional statement on social media characterizing Tree as a “legend” and expressing shock over his sudden death at age 32.[70][71]

Additional public condolences and artistic tributes were expressed by prominent peers, friends, and musical collaborators, including Melanie Martinez, Oliver Heldens, T-Pain, Robin Schulz, Bebe Rexha, Kid Cudi, Whitney Cummings, and Diplo.[72][73][74]

Official statements were also issued by state entities and corporate bodies affected by the crash. The acting governor of Rio de Janeiro, Ricardo Couto, issued a public decree expressing solidarity with the families of the victims.[65] Electric vehicle manufacturer BYD published an official corporate statement extending condolences to the victims’ loved ones and pledging logical cooperation with local fire and rescue personnel clearing the scene of the crash.[66]

Concert tours

Headlining

Year Title Associated album Continents
2019–2020 Ugly is Beautiful Tour Ugly is Beautiful North America, Europe
2022 Cowboy Tears Tour Cowboy Tears North America
2023–2024 Alone in a Crowd World Tour Alone in a Crowd North America, Europe, Australia
2026 The World’s First World Tour Love You Madly Hate You Badly North America, South America (canceled after four dates due to death)

Discography

Main articles: Oliver Tree discography and List of songs recorded by Oliver Tree

Filmography

Television

Year Title Role Notes
2019 The Late Late Show with James Corden Himself [75]
2020 The Late Show with Stephen Colbert [76]
2022 Jimmy Kimmel Live! [77]
2023 Royal Crackers Zane [citation needed]
2025 Paul American Himself Episode: “Episode 3”[citation needed]

Film

Year Title Role Notes
2025 Paradise Records Bobby [78]

Awards and nominations

Year Award Category Result Ref(s)
2020 Guinness World Records Largest Kick Scooter Won [79]
2022 Kids’ Choice Awards Favorite Social Music Star Nominated [80]
Berlin Music Video Awards Most Trashy Nominated [81]
2023 Kids’ Choice Awards Favorite Social Music Star Nominated [82]
Berlin Music Video Awards Most Trashy Nominated [83]

Notes

  1. ^ The “Turbo” persona was frequently described by critics as a hyper-realized critique of the “Internet celebrity” archetype, intentionally designed to be polarizing to maximize social media engagement.

References

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