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A glass of Pilk

Pilk is a drink made by combining Pepsi and milk. It was the subject of a viral Pepsi advert in 2022, and was inspired by dirty soda, which had been trending on social media.

Pepsi advertisement

Inspired by the dirty soda trend, Pepsi launched a pilk advertising campaign on December 1, 2022. It featured American actress Lindsay Lohan encouraging people to try Pilk and share their creations using the hashtag #PilkandCookies for the chance to win money. The ads went viral and inspired internet memes.[2]

The advert appears to show one glass of pilk being made with a 1:1 ratio of milk and Pepsi, and another being a glass of Pepsi with a “heavy pour” of milk added, as if adding milk to coffee.[3] Pepsi also promoted variant recipes such as the “Naughty & Ice” made with 1 cup of whole milk, 1 tablespoon of heavy cream, 1 tablespoon of vanilla creamer and 1 cup of Pepsi.[4]

In 2023, Pilk and Cookies was honored with a Webby Award for Best Social Campaign.[5] It was also shortlisted by The One Show in the Culture Driver category and awarded by the Association of National Advertisers with three Excellence honors, winning in the categories of Social Media and Significant Results (for reaching 10 billion impressions) as well as a silver place for Holiday Marketing.[6][7]

Milk coke

In 2019, a comedy writer posted on Twitter that milk coke, a mixed drink made of cola and milk, was a popular beverage in Birmingham. Many commenters replied to the post with disgust and confusion, although others commented that the drink had existed for years earlier and compared it to an ice cream float.[8] The Guardian reported that after asking three Birmingham residents if they had drunk milk coke, all three had said no.[9]

A 1977 episode of Laverne & Shirley features Laverne drinking a mix of Pepsi and milk from a large bucket, remarking that it “needs more Pepsi”. When she offers it to someone, they refuse, saying that “you almost killed me with that in the sixth grade”.[10]

See also

References

  1. ^ Pepsi [@Pepsi] (December 1, 2022). “Milk and cookies are so last year. Rumor has it Santa prefers Pilk…a dirty soda twist that you didn’t see coming @lindsaylohan 🙌 Join the naughty list when you follow @Pepsi & share a 📸 or 🎥 of your 🥤+🥛+🍪 with #PilkandCookies #Sweepstakes and you could win holiday cash” (Tweet) – via Twitter.
  2. ^ Wiener-Bronner, Danielle (December 2, 2022). “Pepsi wants you to drink soda mixed with milk this holiday season”. CNN Business. Archived from the original on November 11, 2024. Retrieved January 28, 2024.
  3. ^ “Lindsay Lohan is trying to make Pepsi and milk happen … in her ‘Mean Girls’ Santa outfit”. TODAY.com. December 1, 2022. Retrieved December 16, 2025.
  4. ^ Kiner, Deb (December 7, 2022). “You could win $1,000 from Pepsi with your photo of dirty soda – ‘pilk’ with cookies. Here’s how to enter”. pennlive. Retrieved July 10, 2025.
  5. ^ “PepsiCo’s In-House Content Studio: Pilk and Cookies – A “Dirty Soda” Twist on a Holiday Tradition”. Webby Awards. Retrieved August 5, 2024.
  6. ^ “Resume – The Work of Joshua Clark”. Joshua Clark. Archived from the original on April 13, 2025. Retrieved November 9, 2024.
  7. ^ “2023 In-House Excellence Award Winners”. Association of National Advertisers. Archived from the original on July 20, 2024. Retrieved June 22, 2024.
  8. ^ Ritschel, Chelsea (March 7, 2019). “Milk Coke concoction is baffling people: ‘that looks revolting’“. The Independent. Retrieved April 13, 2026.
  9. ^ Ferrier, Morwenna (March 7, 2019). “Milk Coke: another classic from the nation that invented Cheeky Vimto”. The Guardian. Retrieved May 28, 2026.
  10. ^ Stone, Sam (December 8, 2022). “Sorry but Pilk Is Really Good”. Bon Appétit. Archived from the original on August 26, 2025. Retrieved January 28, 2024.