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A selection of Red Ribbon cakes on sale

Red Ribbon Bakeshop, Inc.[2] is a bakery chain based in the Philippines, which produces and distributes cakes and pastries. It is owned by the Mercados, a Filipino family. Red Ribbon makes baked goods primarily for family celebrations.[3]

History

In 1979, Amalia Hizon Mercado, her husband Renato Mercado, and their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along Timog Avenue in Quezon City.[4] The cakes developed by Teresita gave Red Ribbon its prominence. In 1984, it opened its first overseas outlet in West Covina, California.[5] The company began franchising in 1999. Today, more than 200 branches operate in the Philippines; 32 in California; five in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix;[6] two in New York City; one in Virginia Beach, Virginia; one in Chicago, one in Metropolitan Detroit, and two in Houston, Texas.[7]

In 2005, Red Ribbon was acquired by Jollibee Group.[8] Red Ribbon Bakeshop, Inc. is managed through JFC’s holding company, RRB Holdings.[2]

See also

References

  1. ^ “Red Ribbon”. www.redribbon.ph. Retrieved March 12, 2026.
  2. ^ a b “2012 Annual Report” (PDF). Jollibee Foods Corporation. p. 3. Retrieved November 2, 2017.
  3. ^ “Red Ribbon”. www.redribbon.ph. Retrieved March 5, 2025.
  4. ^ “Red Ribbon”. www.redribbon.ph. Retrieved January 30, 2024.
  5. ^ Media, Miles (May 18, 2017). “Red Ribbon Bakeshop – Miles Media”. Retrieved January 30, 2024.
  6. ^ Five new stores coming to Arizona Mills Mall – azcentral.com
  7. ^ “Archived copy” (PDF). www.asianjournal.com. Archived from the original (PDF) on November 13, 2021. Retrieved June 30, 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  8. ^ (October 21, 2005). JOLLIBEE COMPLETES RED RIBBON ACQUISITION, The Manila Times