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Saga Communications, Inc. is an American radio broadcasting and digital marketing company founded in 1986 and based in Grosse Pointe Farms, Michigan.

On April 21, 1986, it was announced that Josephson Communications Inc. would sell its six radio stations to Ed Christian (1944–2022)^[1] (who was the president of Josephson at the time) for $38.5 million;^[2][3] the sale was completed on September 29.^[4]

Throughout the late 1980s and early 1990s, Saga purchased radio stations around the United States, including from Joyner Broadcasting,^[5] Sunshine Group Broadcasting,^[6] and Daniel Menghini.^[7]

In December 1992, Saga became a publicly traded company.^[8]

Saga continued to purchase more stations, including from Buckley Broadcasting,^[9] and from Great American Broadcasting.^[10]

On June 14, 1994, Saga announced that it was entering television broadcasting by purchasing KOAM-TV for $8.55 million.^[11]

In March 1997, Saga agreed to purchase WFMR and WFMI from Harris Classical Broadcasting Company and Harbish Company for $5 million.^[12]

In July 1998, it was announced that Saga would purchase another television station KAVU-TV and radio station KNAL from Withers Broadcasting for $11.875 million.^[13] Also that year, they also purchased two stations (KPUG and KAFE) from San Juan Radio Inc. for $5.825 million.^[14]

In March 1999, Saga announced they would purchase WXVT from Greenville Television; completing the sale in July for $5.2 million.^[15][16]

In October 1999, Saga purchased three stations (KICD, KICD-FM and KIGL) from Iowa Great Lakes Broadcasting Co. for $6.4 million.^[17]

In November 2000, Saga purchased three stations (WDXN, WABD, WCVQ and WZZB) from Southern Broadcasting Corp. for 6.7 million.^[18][19] Although the sales for WDXN, WADB and WCQV went through, the sale for WZZB collasped.^{[citation needed]}

In May 2012, it was announced that Saga would sell WXVT to H3 Communications for $3 million.^[20]

On May 10, 2017, Saga announced they would exit the television broadcasting, selling its TV assets to Morgan Murphy Media for $66.6 million.^[21] The same day, Saga announced they would purchase seven FM stations, one AM station and four translators owned by Apex Media Corporation for $23 million.^[22]

In October 2018, Saga purchased four stations from Ocala Broadcasting Corporation, a subsidiary of Dix Communications for $9.3 million.^[23][24]

On February 14, 2024, Saga announced they would purchase the five radio stations and one translator in Lafayette, Indiana from Neuhoff Communications, Inc. for $5.3 million.^[25]

In August 2025, Saga announced they would be selling 24 broadcast tower sites.^[26] The sale was completed in October at the price of $10.7 to GTC Towers.^[27]

• Official website