Serious Magic, Inc. was a software company based in Folsom, California, founded in 2001.[1] The company developed video production and communications software targeting creative professionals, businesses, consumers and the education market.[2] It was acquired by Adobe Systems in October 2006.
Products
Serious Magic’s product line included:
- DV Rack — a direct-to-disk field recording and monitoring application, allowing videographers to use a laptop as a production monitor and recorder on location
- Visual Communicator — a video presentation and communications tool for business and education
- Vlog It! — a video blogging tool aimed at consumer and online publishers[3]
Acquisition by Adobe
On 19 October 2006, Adobe Systems acquired Serious Magic Inc. and its product portfolio.[4] The DV Rack and Visual Communicator products were subsequently integrated into Adobe’s professional video toolset.
References
- ^ “Stocks”. Archived from the original on 2012-10-07.
- ^ “Adobe – Adobe Press Room: For immediate release”. Archived from the original on 2011-12-10. Retrieved 2012-01-16.
- ^ “Loading…” Camcorderinfo.com. Retrieved August 13, 2019.
- ^ “Adobe Acquires Serious Magic Today”. Armandmorin.com. October 19, 2006. Retrieved August 13, 2019.
