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Sprout Social, Inc. is a technology company that runs a social media management platform.[1] A public company headquartered in Chicago,[2] it was founded in 2010 by Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung.

History

Headquartered in Chicago,[2] Sprout Social, Inc. was founded in April 2010. The company had raised $60 million by early 2011, including $1 million in a 2010 funding led by Lightbank, $10 million from New Enterprise Associates (NEA) in February 2011, and $42 million from Goldman Sachs Investment Partners and NEA.[3][4]

In November 2011, Sprout released S2, the second generation of the platform. Among new features were support for multiple users and iPhone functionality.[5] Sprout Social became an official marketing partner with Facebook in July 2012,[6] followed by Twitter[7] in November 2012.[8][9] Sprout began allowing API integration into Google+ in May 2013.[10]

In August 2015, Sprout launched Bambu by Sprout Social, an employee advocacy platform enabling organizations to curate social media content for employees.[1] Landscape by Sprout Social, a free tool that resizes images for social networks, launched in March 2016.[11] In 2015, Sprout partnered with LinkedIn and Instagram.[12][13]

Sprout went public on the Nasdaq in 2019.[2]

Platform

Among others, the Sprout Social platform integrates with websites such as Zendesk,[14] UserVoice,[15] Salesforce,[16] Tableau,[17] Canva,[18] and TikTok.

See also

References

  1. ^ a b “Sprout Social Introduces Bambu to Enhance Social Advocacy for Employees”. martechadvisor.com.
  2. ^ a b c “Sprout Social Announces Pricing of Initial Public Offering”. investors.sproutsocial.com. December 12, 2019. Retrieved April 22, 2025.[better source needed]
  3. ^ Hickins, Michael. “Sprout Social Gets $10 Million From NEA”. WSJ.
  4. ^ Wilhelm, Alex (February 23, 2011). “Sprout Social snags new funding, continues to shake up social media management”. TNW.
  5. ^ Wilhelm, Alex (November 9, 2011). “Sprout Social launches giant new edition of its social media toolkit”. TNW.
  6. ^ “Marketing partners. Sprout Social”. Facebookmarketingpartners.com. Archived from the original on 10 August 2016. Retrieved 10 April 2024.
  7. ^ Lunden, Ingrid (October 21, 2015). “With Customer Care, Twitter Wants To Sharpen Its Profile As A Platform To Do Business”. TechCrunch.
  8. ^ “Having Already Wooed Facebook, Sprout Social Now Gets Twitter Love, Too”. Retrieved 10 April 2024.
  9. ^ Wilhelm, Alex (November 13, 2012). “Twitter Knights Sprout Social”. TNW.
  10. ^ “Sprout Social Introduces Google+ Pages API Integration”. www.businesswire.com. May 21, 2013.
  11. ^ Sprout Social Landscape marketingland.com
  12. ^ Sprout Social Archived 2016-08-10 at the Wayback Machine instagrampartners.com
  13. ^ Connolly, Amanda (June 26, 2015). “Sprout Social introduces Instagram integration to its platform”. TNW.
  14. ^ Wilhelm, Alex (May 8, 2012). “Sprout Social and Zendesk Team Up”. TNW.
  15. ^ “Sprout Social Integration with UserVoice Helpdesk Connects Social to Support”. community.uservoice.com. Archived from the original on 2016-08-06. Retrieved 2024-04-10.
  16. ^ “Sprout Social Expands Salesforce Collaboration to Revolutionize Social Customer Care”. GlobeNewswire. August 7, 2025. Retrieved October 9, 2025.
  17. ^ Kashyap, Karthik (December 9, 2022). “Sprout Social Announces Integration With Tableau To Strengthen Partnership With Salesforce”. spiceworks. Retrieved October 9, 2025.
  18. ^ Rivers, Henry (September 20, 2025). “Sprout Social’s Canva Integration: A Game-Changer in Social Media Management Efficiency”. AInvest. Retrieved October 9, 2025.