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Svedka is a bottom shelf[1] brand of vodka produced in the United States owned by Sazerac Company. Its product name is a portmanteau of the words Sverige or svensk (“Sweden” and “Swedish” respectively in the Swedish language) and “vodka”. As of 2026, it is produced from American corn and distilled four times.[2]

Svedka Vodka was launched in 1998 by Guillaume Cuvelier, a former executive at Moët Hennessy.[3] In March 2007, Constellation Brands acquired Svedka for US$384 million.[4][5][6][7] In December 2024, the vodka brand was sold to Sazerac Company.[8] In 2026, Svedka aired an AI-generated ad at Super Bowl LX featuring two robots drinking the brand’s vodka.[9] The ad was negatively received by viewers.[10]

In the past, it was imported into US as 96% strength alcohol from Sweden and diluted and bottled in the US.[11][12] In 2020, Swedish National Food Agency claimed that it may not be distributed as Swedish vodka because “Swedish vodka” is a protected designation according to European Union rules, and thus must meet certain requirements. The government agency believed that Lantmännen violates some of these requirements when the company transports the concentrated 96 percent alcohol to the United States to be diluted with water there.[12][needs update] At a later time, Svedka moved the whole production process to the US without any announcement and removed the Swedish flag from the bottle.[13]

References

  1. ^ J, Stevie. BOOZE BASICS: Plus Home Bars, Careers, and Knowing When to Stop. Stephen Joyce.
  2. ^ “Svedka”. www.sazerac.com. Retrieved 8 June 2026.
  3. ^ Farris P, Venkatesan R, Zuckerman I (7 April 2010). “Svedka Vodka”. SSRN Electronic Journal. doi:10.2139/ssrn.1585646. ISSN 1556-5068. Retrieved 13 June 2026.
  4. ^ “Constellation Brands to Purchase Premium Svedka Vodka”. 2 June 2007. Retrieved 25 August 2009. [dead link]
  5. ^ “Constellation Brands Closes SVEDKA(R) Vodka Acquisition” (Press release). 19 March 2007. Archived from the original on 26 April 2007. Retrieved 7 April 2007.
  6. ^ “Constellation Brands Closes Svedka Deal”. Yahoo Finance. Associated Press. 19 March 2007. Archived from the original on 2 June 2007. Retrieved 16 April 2018.
  7. ^ “Constellation Brands To Purchase Premium Svedka(R) Vodka”. www.cbrands.com (Press release). 6 February 2007.
  8. ^ Kiely, Melita (7 January 2025). “Sazerac finalises Svedka Vodka purchase”. The Spirits Business. Retrieved 11 April 2025.
  9. ^ “Svedka Super Bowl commercial powered by AI with dancing robots”. Ad Meter. Retrieved 25 March 2026.
  10. ^ Tan, Nicholas (9 February 2026). “Weird Svedka Vodka AI Super Bowl Ad Gives Viewers Temu I, Robot Vibes”. Mandatory. Retrieved 25 March 2026.
  11. ^ Bell, Emily (31 January 2020). “10 Things You Should Know About Svedka Vodka”. VinePair. Retrieved 28 November 2024.
  12. ^ a b “Domen: Lantmännens vodka inte svensk”. atl.nu (in Swedish). 31 March 2020. Retrieved 5 February 2023.
  13. ^ “Svedka vodka moves creative account to DCX Growth Accelerator | Ad Age”. 15 August 2024. Archived from the original on 15 August 2024. Retrieved 28 November 2024.