WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia[4] and airs a classic rock radio format. WROV-FM’s signal covers the Roanoke–Lynchburg media market, including the New River Valley and the Southside of Virginia.
WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.
HD Radio
WROV-FM HD2 carries an African-American-oriented all-news format under the branding “Roanoke’s BIN 96.7”,[5] reflecting its carriage on FM translator W244AV (96.7 FM) in Blacksburg.
The subchannel previously carried an alternative rock format as “96.7/96.9 Alt Project”; at the time, it was also heard on W245BG (96.9 FM) in Roanoke. On February 8, 2018, WROV-FM HD2 rebranded as “Alt 96”.[6]
On November 18, 2020, WROV-FM HD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as “Roanoke’s BIN 96.7”. The alternative rock format continues on WSTV-HD2 and W245BG.[7]
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W244AV | 96.7 FM | Blacksburg, etc., Virginia | 37748 | 250 | 180 m (591 ft) | D | LMS |
History
WROV-FM first signed on the air in January 1950 as WMVA-FM.[8] It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.
History of call letters
The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station’s programming.[9] In 1955, WROV radio’s ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.[10][11]
References
- ^ “Nielsen Station Information Profiles”.
- ^ American Radio History [dead link]
- ^ “Facility Technical Data for WROV-FM”. Licensing and Management System. Federal Communications Commission.
- ^ “WROV Facility Record”. Federal Communications Commission, audio division.
- ^ https://hdradio.com/station_guides/widget.php?realid=447 Archived September 15, 2016, at the Wayback Machine HD Radio Guide for Roanoke-Lynchburg, Virginia
- ^ Alt name and Woody Show Come to Roanoke Radioinsight – February 8, 2018
- ^ Black Information Network Expands To Blacksburg Radioinsight – November 18, 2020
- ^ Broadcasting Yearbook 1977
- ^ “WROV-FM Roanoke Va., Starts Program Service” (PDF). Broadcasting. June 14, 1948. Retrieved December 19, 2014.
- ^ “For the record” (PDF). Broadcasting. July 15, 1957. p. 108.
- ^ “The Levines Buy WROV”. The 1240 WROV History Site.
External links
- 96.3 WROV Online
- Facility details for Facility ID 37747 (WROV) in the FCC Licensing and Management System
- WROV in Nielsen Audio‘s FM station database