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WWRW (98.9 FM; “Rewind 98.9”) is a radio station licensed to Big Rapids Township, Michigan, and broadcasting a classic rock format. It is owned by Mentor Partners, Inc. The station’s an affiliate of the weekly syndicated Pink Floyd program “Floydian Slip.” as well as “Alice’s Attic” which airs every weeknight 7pm-12m.

History

The construction permit for this facility was obtained by Smile FM, a regional contemporary Christian music network, and traded to Mentor Partners in 2025 in exchange for Mentor-owned translator W256CC, which rebroadcast an HD Radio subchannel of WWBR. The station went on the air September 7, 2025, and absorbed the translator’s former Rewind brand and classic rock format.[2]

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