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Winamax is a French gambling company that operates online poker and sports betting platforms. Founded in 1999 as a video game publisher, the company later transitioned into online gambling.[1]

History

Winamax was founded in 1999 as a video game publisher. The company later shifted its focus to online gambling, developing platforms for poker and sports betting.[1]

Sponsorship

Until 2015, the company was the main shirt sponsor of AS Saint-Étienne.[2]

In 2019, Winamax became the main shirt sponsor of Granada CF and renewed the agreement in 2020.[3]

In 2020, the company signed a three-year sponsorship agreement with RC Strasbourg Alsace.[4]

In the 2022–23 season, Winamax was the main shirt sponsor of ES Troyes AC.[5]

On 3 August 2023, Winamax signed a sponsorship agreement with VfB Stuttgart.[6][7] The contract was terminated early in 2025.[8][9]

Controversies

In the 2021–22 Ligue 1 season, Winamax sponsored FC Girondins de Bordeaux.[10] The partnership ended after the company published social media posts that were criticised for mocking the club’s performance.[10][11]

In 2025, VfB Stuttgart initiated legal action against Winamax, alleging that the company had suspended sponsorship payments.[12]

References

  1. ^ a b Mathiot, Cédric (20 May 2009). “Winamax, coup de bluff”. Libération (in French). Retrieved 2 August 2023.
  2. ^ “Winamax s’engage avec l’OM”. sponsoring.fr (in French). 1 July 2015. Retrieved 2 August 2023.
  3. ^ “LaLiga’s Granada renews Winamax short deal as appeal against gambling ad ban goes to EU”. insideworldfootball.com. 19 August 2020. Retrieved 2 August 2023.
  4. ^ “Winamax agrees three-season sponsorship of RC Strasbourg Alsace”. gamingintelligence.com. 10 August 2020. Retrieved 2 August 2023.
  5. ^ “Estac : Winamax s’en va aussi”. lest-eclair.fr (in French). 4 June 2023. Retrieved 3 August 2023.
  6. ^ “VfB complete main sponsor group”. VfB Stuttgart. 3 August 2023. Retrieved 3 August 2023.
  7. ^ Mahadik, Gauresh (9 August 2023). “Winamax debuts in Bundesliga via VfB Stuttgart partnership”. SportsMint Media. Retrieved 23 April 2026.
  8. ^ “VfB Stuttgart trennt sich vorzeitig von Hauptsponsor”. Süddeutsche Zeitung (in German). 28 July 2024. Retrieved 15 June 2025.
  9. ^ “VfB ändert Pokal-Trikot kurzfristig”. Sport1 (in German). 24 May 2025. Retrieved 15 June 2025.
  10. ^ a b “Bordeaux ends Winamax sponsorship over mocking tweets”. iGaming Business. 17 January 2022. Retrieved 2 August 2023.
  11. ^ Cunningham, Euan (17 January 2022). “Winamax out as major Bordeaux sponsor after mocking Twitter posts”. CasinoNews. Retrieved 23 April 2026.
  12. ^ “VfB takes legal action against WINAMAX”. VfB Stuttgart. 13 June 2025. Retrieved 15 June 2025.