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The Zero bar was initially named “Double Zero”, intending to sound icy cool. The name was shortened to Zero in 1934.^[1] The coating melted at a higher temperature than brown chocolates, which made the bar a popular choice for summer vending in the pre-air conditioning South.^{[citation needed]}

Hollywood Brands was first sold to Consolidated Foods Corporation in 1967 (which later became Sara Lee) and production continued after a fire destroyed the Centralia plant in 1980. A new production facility opened in 1983, and in 1988 Hollywood Brands was purchased by Huhtamaki Oyj of Helsinki, Finland, and became part of Leaf, Inc.^[2]

Hershey Foods Corporation took over Leaf North America confectionery operations in 1996, and with it came the production of the Zero candy bar.^[3]

The candy bar is sold in three different sizes. According to the official website,^[4] its traditional size is a singular bar at 1.85 ounces (52 g), comparable to the traditional full-size Hershey Bar which is 1.55 ounces (44 g).^[5] As of 2020, the candy bar can also be purchased in a king size at 3.4 ounces (96 g). Finally, the candy is sold in a pack of 6 containing individually wrapped bars coming in at 1.85 ounces (52 g).^[6]

In October 2020, Rhett McLaughlin and Link Neal of Good Mythical Morning deemed the Zero bar the “worst candy bar in the world” in a multi-day bracketed review of several different candy bars.^[7]

Some critics have deemed the bar as a “white chocolate Snickers“,^[8] even though the Zero bar predates Snickers by a decade and its white coating does not contain cocoa butter, which makes it not technically qualify as white chocolate.^[9]

• List of chocolate bar brands